There's nothing new about celebrities modeling for major fashion designers and brands. It's probably the most natural thing since most celebrities look like they've been carved out of marble or sunshine. Maybe marble sunshine? Is that a thing? I digress.
The point is that celebs have been collaborating with fashion designers for ages. Quite often, the world of entertainment and fashion blend lines – really, they're both a part of the same bubble, right? Celebs will often become muses for fashion designers. Relationships are formed, collaborations are created, and the viewers at home will watch it unfold with burning jealousy. No? Just me? Cool, that's fine.
The point is: fashion and celebrity go hand-in-hand. So it's not surprising when a musician or an actor will partner with a designer and leave us all breathless. Which is exactly what happened with this new Calvin Klein campaign, #MyCalvins. We can't take the beauty of this campaign. Someone, quick! Resuscitate us!
Calvin Klein launched his fashion company in 1968.In the early '80s, Calvin Klein became known for men's underwear.
A young Mark Wahlberg was a fan of showing off his Calvins.During the '90s, Wahlberg aka "Marky Mark" became the face of the Calvin Klein boxer brief, which was pioneered by the head of menswear design, John Varvatos. With the celebrity aspect of Wahlberg modeling the underwear, these new "boxer briefs" totally revolutionized the underwear industry.
Clearly, sticking an attractive celeb in underwear was a great idea for a campaign.And it's something that Calvin Klein continues to do. For example - the new campaign #MyCalvins stars a bunch of hot celebs.
This week, musician Shawn Mendes posted these two pictures on his Instagram.
The new campaign features Mendes alongside several other young, social media-savvy celebs.
After Mendes tweeted about the campaign, people (predictably) freaked out.
@ShawnMendes @CalvinKlein WERE SO EXCITED FOR THIS https://t.co/NJ962Dv045— Shawn Mendes Latinoamérica (@Shawn Mendes Latinoamérica)1550556240.0
People are fully losing their minds.
@ShawnMendes @CalvinKlein 😍🤤🤤 https://t.co/FG8OPzyI96— 𝓙𝓾𝓭𝓲𝓽 🦋 (@𝓙𝓾𝓭𝓲𝓽 🦋)1550558638.0
And here's the good news! He's not the only one!Rejoice in the name of underwear. Heartthrob Noah Centineo is also part of the campaign.
The 'To All the Boys I've Loved Before' star models as well as he acts.
HOW IS HE SO CUTE?He's the skater boy of our dreams. We can't take it.
Goodbye. We are deceased.
People feel some type of way about his ad.People were not coy about how they felt when they saw these pictures.
People are dying and it's hilarious.
NOAH CENTINEO IS A CALVIN KLEIN MODEL https://t.co/7SyyNIsHoJ— karina mercedes (@karina mercedes)1550596052.0
People cannot handle Noah Centineo and Shawn Mendes in the same campaign.
Shawn Mendes and now Noah Centineo? Wow Calvin Klein is really out here trying to kill us https://t.co/LDrdkzID3l— peakalika🌺 (@peakalika🌺)1550604649.0
We are all this tweet.
My official statement on Noah Centineo’s Calvin Klein shoot. I will be making no further comment at this time: https://t.co/fIVilKj3wJ— Abby Loisel (@Abby Loisel)1550604481.0
Actually, all the tweets in response to this campaign are big moods.
Noah Centineo’s Calvin Klein ads are another attack I never knew I needed. 👀 https://t.co/CDkVYGHCsw— Alex Goldschmidt (@Alex Goldschmidt)1550589665.0
All of our reactions when we saw the campaign:
I AM HERE FOR THIS NOAH CENTINEO CALVIN CAMPAIGN. https://t.co/NnNMK8i0iN— steviebac (@steviebac)1550588787.0
Tumblr is shaking!
Noah Centineo for Calvin Klein. The tumblr tweeter snapped. https://t.co/CmL092tD4K— Ryan Schocket (@Ryan Schocket)1550592697.0
Calvin Klein is trying to give us all heart attacks.
Okay @CalvinKlein you trying to put me into cardiac arrest with these new ads? First @ShawnMendes, now @noahcent. https://t.co/lo8U8IRHxk— Samantha (@Samantha)1550593493.0
Because A$AP Rocky is also part of the campaign.
Is it hotter in here, all of a sudden?Who doesn't want a shirtless A$AP Rocky waiting for them on their roof? This is what dreams are made of.
How can one campaign be so perfect?
ASAP Rocky really killed this Calvin Klein ad #MyCalvins https://t.co/1wrL9EBTPP— ALI 💋🧛🏿♂️ (@ALI 💋🧛🏿♂️)1550575903.0
@1Soul1337 @asvpxrocky https://t.co/VBDHc3S31M— Nilam 🕊 (@Nilam 🕊)1550597000.0
The reaction to the pics is almost better than the pics themselves.
@1Soul1337 @asvpxrocky https://t.co/z8IX6IAQ2W— Envy Adams (@Envy Adams)1550599502.0
Everybody is fully in love.
@1Soul1337 @asvpxrocky Wow I’m in love https://t.co/eBDvR1sfmT— big baby jesus 🥂 (@big baby jesus 🥂)1550605397.0
The campaign doesn't even stop there. Nope.The gorgeous Kendall Jenner is also part of the campaign.
And she looks fabulous.
This campaign has made the internet lose their mind.And there's no end in sight to the madness. It seems like people are just going to continue to freak out over the sheer hotness of the campaign.
A truly wonderful moment for the internet.
Every one is talking about Shawn mendes X Calvin Klein but can we take a moment to appreciate ASAP ROCKY X CALVIN K… https://t.co/i9jqq6ZLwF— Female Titan 🖤 (@Female Titan 🖤)1550582801.0