Unless you've been living under a rock, you'll probably know that our planet isn't in good shape. In fact, experts have said that global warming is now happening at an "unprecedented" scale, with many claiming that human civilization may come to a screeching halt within just 3 decades.
With the conversation around climate change growing, both activists and scientists have been very vocal about ways in which we can reduce global warming. For example, reducing plastic waste. And it seems as though Coca Cola is backing this idea as talks of a new plant-based bottle are going around...
Keep scrolling to find out all the important details.
We are in the midst of a climate change crisis.
via: ShutterstockThe devastating impacts of global warming and our consistent inability to do anything about it is sending our planet down a very bleak path.
From soaring temperatures to rising sea levels, global warming seems to be hitting the headlines more than ever.
via: ShutterstockIn the wake of extreme weather conditions and natural disasters last year, The UN warned that we have just twelve years to limit climate change and prevent global warming from exceeding the maximum of 1.5C.
Despite stark warnings, many people seem to bury their heads in the sand on the issue.
via: Getty ImagesWorryingly, our very own president, Donald Trump, is one of those people, who continually deny that global warming is even a thing in the first place. And, if this is what our political leaders believe, then what chance do we have?
He's not the only one who denies its existence.
via: Getty ImagesSeveral "climate deniers" believe that the rapid rising temperatures is simply a result of the earth's "natural cycle," just like the ice age. Although this has since been proven wrong after experts established that the climate change that we are experiencing is on a scale that far exceeds temperature fluctuations during the last 2 millennia.
The issue only seems to be escalating.
via: Getty ImagesIf the future of our planet wasn't looking bleak enough, experts have now shattered the "we've got twelve years left" to act theory, claiming that political steps to enable the cuts in carbon need to take place before the end of next year, otherwise we will be in a very dire situation.
There is some hope, though...
via: Getty ImagesJust because many of the world's political leaders are failing to recognize the significance of the climate change crisis, it doesn't mean that other people aren't. In fact, there's a huge number of climate change activists who have been taking the world by storm, aiming to widen the conversation surrounding global warming and offer ways in which we can make a difference for the sake of our planet.
One of those people is sixteen-year-old Greta Thunberg, a pioneering climate change activist.
Thank you GQ Magazine for the Game Changer Of The Year - award! #fridaysforfuture #climatestrike… https://t.co/6IR7jTVYP7— Greta Thunberg (@Greta Thunberg)1565716879.0
While much of the fate of the planet lies in the hands of politics, many climate change activists believe that, as individuals, we can still make a change.
via: Getty ImagesThere are many reasons attributing to climate change, with fast-fashion and agriculture being the main 2 culprits that are having the biggest effect on the planet.
But there are ways in which we can make small changes.
via: Getty ImagesFor example, since the increased media coverage on the issue of the fast-fashion industry, and the detrimental contribution it has to climate change, it seems logical to be selective about where and how often we buy clothes. Aka buying second hand, from sustainable brands, or just not as often.
Reducing meat consumption is also a big one...
via: Getty ImagesWhen Cowspiracy aired on Netflix in 2015, it was the first time the world was introduced to the idea that the meat and dairy industries were really bad for the environment.
It may be hard for some to change their eating habits, but it's a necessary change.
via: Getty ImagesSo, naturally, in the wake of the so-called climate crisis, people are being urged to go vegan, or if that's too much, going vegetarian, or simply just reducing meat consumption, in particular, red meat.
But for a while now, there has been an emphasis on one particular killer.
Reducing our plastic waste is probably one of the most important things we can do for our planet.
via: Getty ImagesThe material takes so long to decompose that it often sits in landfills for decades, sometimes even centuries before it has fully broken down.
And it only gets worse...
via: Getty ImagesAs more and more companies are dumping their toxic waste into rivers or lakes, plastic ends up littering our oceans, suffocating sea life, and ultimately destroying thousands of natural areas.
This is why companies have been urged to look for alternatives.
via: TwitterBoth Coca Cola and Carlsberg have given their support to an all-new biochemical company called Avantium.
Avantium has developed a climate-friendly beverage bottle made from plant sugars.
via: Getty ImagesThe project will manufacture 5,000 tonnes of plant-plastic annually, using sugar from corn, wheat, and beets. The best thing about it is that it fully degrades in a year compared to the decades that it can take normal plastic to decompose.
This is how it would work:
via: Getty ImagesThis material would be used to create a protective layer within a cardboard bottle, replacing regular, plastic containers, essentially reducing the carbon footprint inflicted by massive beverage manufacturers such as Coca Cola.
And so far, the trail runs are looking positive.
via: TwitterIt jas been proved that the material can, in fact, break down within a year using a composter, but may take a little bit longer if left outside in normal conditions.
Tom van Aken, the chief executive of Avantium hopes to secure a great investment by the end of 2020.
via: Twittereven despite the ongoing medical crisis, the company continues to work hard in order to perfect their new invention. They also hope to make ties with other large drinks companies.
He told The Guardian this:
via: Twitter"This plastic has very attractive sustainability credentials because it uses no fossil fuels, and can be recycled. But would also degrade in nature much faster than normal plastics do."
A lot of people still have questions like "how much will it cost us?" and "is it sustainable?"
Imagine a world where materials are no longer made from #fossilresources. Well, at Avantium, this is our reality: https://t.co/nLIoARDBUs— Avantium (@Avantium)1589269468.0