Sometimes it's astounding how easy people are to manipulate. Other times, it's so predictable you just have to laugh. Let's test it out: if I gave you two bottles of wine, one with an expensive label and one with a cheap label, which one would taste better?
Obviously, you're going to pick the expensive wine, right? You get what you pay for. Or...maybe you get what your brain thinks you pay for. Yes, it's predictable that we'll prefer expensive wine, but what's astounding about that is that we'll prefer something labeled expensive even if it's actually cheaper.
Your brain is SO convinced that you get what you pay for, it makes you taste the wine as more appealing. Human brains are wild. We've even got the science to prove it. A new study took a look at how we respond to wine at different price points and the results are surprising.