A Canadian news channel has been forced to apologize for showing a "non-consensual" kiss live on air.

Keep scrolling to have a look and to see what people had to say about it...

Consent is a pretty big deal...

No means no. Simple as that. Consent is what allows healthy relationships to blossom, and without it only causes a toxic and harmful environment.

Even the little things count...

Such as leaning in for that special first kiss? You must make sure that the consent is there in order for you to follow through with this treasurable moment.

But consent goes further beyond than just young couples...

via: Getty

Consent is needed in any situation.

Especially in television.

Whether you're a professional actor or you're being interviewed on live news TV, consent is always needed for whatever is going to happen.

There have been so many sexual assault allegations over the years from the TV industry...

via: Getty

And thanks to "rape culture", non-consensual predatory behavior has been glorified on our screens.

Some people think it's okay to give a "harmless kiss" or a "harmless pat on the backside"...

via: Getty

And especially on TV, this kind of behavior is normalized.

And a recent news channel interview recently proved this fact.

via: Twitter

Canadian news channel CTV recently aired a live interview with a woman in a park who was walking her dog.

It is unknown as to what the woman was being interviewed about...

via: Twitter

But all eyes were suddenly turned to a man who interrupted the reporter.

"Hey sorry to interrupt," the man says, before turning his attention to the woman being interviewed.

via: Twitter

He says nothing else and literally grabs her face and begins passionately kissing her.

It's a very uncomfortable watch...

via: Twitter

And the reporter can be heard gasping slightly, with onlookers cheering and laughing.

And when the man finally lets go of her...

via: Twitter

She looks dazed and begins to laugh, saying, "Oh my god! I just met him for a second with my dog!"

And when the reporter asks if she's okay...

via: Twitter

She responds with, "Yeah, he's so hot!".

She then tells the man to "text her" before walking away.

via: Twitter

Even though the woman herself seems okay with this treatment, the internet feels the complete opposite.

Many addressed the news reporter personally...

Questioning him about the incident and if he realized that it was actually sexual assault.

Many people didn't find it funny or "cute."

The fact that there was absolutely no consent has enraged so many... and not to mention that we're supposed to be social distancing as we're living through a global pandemic!

It is 2020...

There should be a natural instinct for consent.

But some people felt all of the outrages was unnecessary.

As this Twitter user pointed out, the girl didn't at all resist or look shocked by the kiss - she did the exact opposite and seemed very happy afterward. But of course, this doesn't make an exception for the lack of consent.

People continued to slam the news channel directly...

So much so, that they decided to issue a formal apology.

They issued the apology live on air...

"In a story about social distancing, we included an interview with a woman in a park. During the interview a stranger came up and kissed the woman directly on the lips," the news anchor said. "Our story then focused on the dangers of kissing someone on the lips during a pandemic, it was wrong to air this video. The video demonstrated non-consensual behavior and downplayed the fact that it was simply unacceptable and offensive."

It seems that CTV have learned their lesson...

And that lesson is to not air non-consensual behavior on live TV. Keep scrolling to read about the debate of whether grandparents should ask their grandchildren for consent before they kiss or hug them...