In honor of the LGBTQ+ community, Oreo has unveiled a special new edition of cookies...
And they're truly special.The iconic brand, which is known for its delicious black and white cookies, has had somewhat of a rebrand in an attempt to show their solidarity with the LGBTQ+ community.
Because, as you will all know, the LGBTQ+ community is stronger than ever.Since the annual observance of LGBT History Month began in the U.S. in 1994, the growth and acceptance of this community has been absolutely staggering.
LGBTQ identifying people are prouder than ever before...
via: ShutterstockAnd, because of the growing numbers of barriers being broken down, more and more people are coming out openly and proudly as LGBTQ.
But discrimination still lurks.
via: ShutterstockDespite amazing development, an array of sick and narrow-minded individuals who spread constant hatred and fear amongst this community are still in existence.
Discrimination comes in many different forms.
via: ShutterstockWhether it's in the form of cyber-bullying or in the form of a violent physical act, discrimination against the LGBTQ community is rife. No type of discrimination is okay.
Education is key.
via: ShutterstockIt is common knowledge that those who discriminate against and abuse members of the LGBTQ+ community are often uneducated on the topic, and are lashing out against something unfamiliar to them.
The support of influential figures and brands can be beneficial, too.It has never before been so crucial for those with large platforms to show their support and solidarity with the LGBTQ+ community.
And this brings us back to the story of Oreo.The cookie giants have recently shown their solidarity with the community in the most inventive and tasty way.
Firstly, they launched their #ProudParent campaign...
Which encouraged parents to post a photo that shows their allyship with the community.
Here’s how: 1️⃣ Join OUR #ProudParent campaign and share a photo of what allyship means to you. Whatever it is, we… https://t.co/F2Xzu4wvSV— OREO Cookie (@OREO Cookie)1602253274.0
It was a roaring success...And thousands of #ProudParents came forward with their own stories of solidarity and support.
@Oreo Allyship means supporting my brilliant, caring, kick-ass daughter, and making sure she knows that I will figh… https://t.co/OFiRjm9fUi— CA/VA 💙🇺🇸 (@CA/VA 💙🇺🇸)1602259754.0
@Oreo #ProudParent + #Giveaway and tag @Oreo Allyship means family to me. My husband and two girls are my world… https://t.co/bGvUN76xH8— brandi (@brandi)1602257924.0
@Oreo #ProudParent #giveaway Parents should have unconditional love ❤️ No matter what their sexual preference is, f… https://t.co/hM2poPTCJn— Valerie S (@Valerie S)1602257301.0
@Oreo allyship means always there for family to me. Love and care for each other. #ProudParent + #Giveaway @OREO https://t.co/caSqhiQIl6— Gayatri pawar (@Gayatri pawar)1602255855.0
@Oreo #ProudParent #Giveaway @oreo me and my best friend were actually more then friends one point in our younger y… https://t.co/VcAGinMMXC— Jessica Swearingen (@Jessica Swearingen)1602260581.0
@Oreo Ally ship to me means family, family is the most important thing! You forgive and forget and accept your kids… https://t.co/a7gtsKjAye— Tina Columbo (@Tina Columbo)1602259882.0
@Oreo #ProudParent #giveaway @Oreo being an ally is attending a pride parade like my daughter did here! https://t.co/JCvOWhBY5X— Dan🦁 (@Dan🦁)1602253525.0
And then came the really exciting part...
Rainbow oreos! The company wrote on Twitter: "We’re PROUD to announce the first-ever Rainbow OREO Cookies made in honor of our partnership with @PFLAG. Join our #ProudParent campaign and you could snag a pack of Rainbow OREO Cookies!"
We’re PROUD to announce the first-ever Rainbow OREO Cookies made in honor of our partnership with @PFLAG 🏳️🌈 Join… https://t.co/dTlRaa1gsh— OREO Cookie (@OREO Cookie)1602250200.0