With all the different products out there vying for consumer attention, companies are trying different angles to bring in those dollars. One way to go is to appeal to the sentimental side of people, which is what McDonald's was aiming to do in a commercial that has since been pulled.
McDonald's ads over the years have typically been pretty upbeat.And they've used those ads to craft a family-friendly image over the years, but they took it in a different direction with this next ad.
The ad features a young boy walking with his mother and asking numerous questions about his father.
via: YouTubeWe come to find out has passed away before the boy could get to know him. Kind of a dark start for a McDonald's ad.
The boy was obviously yearning to make some type of connection.
via: YouTubeAnd it doesn't appear to happen until, of course, he goes to McDonald's and orders a fish sandwich.