When you think of Frozen's Olaf, you think of a cheerful animated snowman don't you? You certainly don't think of him encouraging kids to drink alcohol, right?

Well, that's exactly what happened this weekend and parents are furious. Keep scrolling to see the controversial clip in question...

When it comes to heartwarming movies, there's one company that rules them all.

Disney has given us some absolute classics over the years. If you're feeling down, there's truly nothing better than a good old Disney movie.

And surprisingly, a more recent addition became an instant classic.

Frozen came out in 2013 to massive critical and commercial success - and it's not hard to see why.

It gave us some incredibly cute new characters.

Olaf, the hapless snowman became an instant fan favorite - but badass sisters Anna and Elsa also had their fair share of praise.

Set in the town of Arendelle, the movie centers on sisters Anna and Elsa.

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Haunted by the moment her magic nearly killed her younger sister Anna, Elsa lives an isolated life living in complete fear her powers may hurt someone else.

But, having tried to keep her magical (and icy) powers under control since she was a child...

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It all comes to a head when, after hearing of her sister's engagement, the emotional strain causes her snow inducing powers to be unleashed in front of the whole town.

Branded a monster by the Duke, Elsa flees to the North Mountain.

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Here, she builds a palace of ice in which she intends on living a hermit life. But, unbeknown to her, her magic unintentionally curses Arendelle to an eternal winter.

Anna then embarks on a quest to find her sister and save Arendelle.

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And along the way, she meets an array of loveable characters.

Aside from its heartwarming plot, Frozen also had some incredible tunes.

Including this Oscar winner. We've all sang it in the shower at least once...

But perhaps the underlying reason for its success?

It has to be the incredibly positive and important message the movie sends. It's all about sisterly love, independence, and individuality. What's not to like?

But there's another reason Frozen was so popular.

The incredible casting. Idina Menzel absolutely killed it at Elsa, but Kristen Bell's Anna truly captured all of our hearts.

And so, it made sense...

That such a popular and acclaimed movie deserved a sequel. And this year, Frozen fans were finally blessed.

There's no doubt that Frozen 2 became one of the most anticipated flicks of 2019.

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Although it's hardly surprising, given the fact that the original was the highest-grossing animated film of all time (until the Lion King reboot came along last August, that is).

In November last year, the day finally came...

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The long-awaited sequel finally hit screens, and fans were eager to take to Twitter to share what they made of it.

Frozen 2 is set 3 years after the events of the first movie.

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Anna, Elsa, Kristoff, Olaf, and Sven leave Arendelle to embark on a quest to find an ancient, autumn-bound forest of an enchanted land.

Here, they hope to find the origin of Elsa's icy powers.

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Kristen Bell, Idina Menzel, Jonathan Groff, and Josh Gad are all back to lend their voices in the sequel, which several critics are branding "darker" than the original.

Since its debut, the movie solicited some pretty strong responses.

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The movie has exhibited strong commercial success - raking in a staggering $350.2 million at the global box office since its release on Friday.

And it quickly got the critics talking...

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The movie garnered a significant number of glowing reviews, with many saying its "more ambitious" and "more mature" than its smash-hit predecessor.

But this week, the franchise has hit the headlines for an unlikely reason…

And let’s just say, parents are furious

On the eve of Mother’s day last weekend, Olaf showed up to Saturday Night Live.

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Josh Gad, who lends his voice to the character in the hit movies, got into character to sing a song for viewers. Keep scrolling for the full clip.

But it seems parents were less than impressed…

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Why? Because the fan-favorite animated character urged stressed-out parents to let their kids drink alcohol. Yep, really.

Reprising his vocal performance as Olaf, Gad seems to be swept up in the moment…

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Though he quickly realized what he’d signed up for.

After the clip aired, angry parents took to Twitter.

Many branded the sketch “irresponsible."

Others said they were “disgusted" with SNL.

And struggled to see the humor in the controversial skit.

Some even called out Josh Gad himself...

One person tweeted the star saying that him taking part was a “bad move."

Watch the full clip below:

What do you think? Disney recently landed themselves in serious hot water for a controversial May 4th tweet. Keep scrolling to find out why people were so annoyed...