People Are Criticizing Kim Kardashian’s KKW Beauty Line for This Ridiculous Reason

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This summer Kim Kardashian debuted her beauty line KKW Beauty. It features contour kits, lip glosses, and powders all in shimmery metallic colors. The Kardashians have a knack for making everything they touch turn to gold (or more specifically light gold, light rose gold, warm gold bronze, and rosy copper gold, as seen in Kim’s makeup collection’s very gold-focused color palette), but this week a move by KKW Beauty has some people seeing red.

Aside from their reality TV show, which is still going strong after 10 years on the air, the Kardashians have created an empire: Kylie’s makeup line, Kendall’s modelling, Khloe’s spin off reality show, several sisters’ clothing lines, Kourtney even has a food blog. Their show is aptly named: it can be hard to keep up with this family’s latest ventures. It’s estimated the family made over $122 million dollars last year.

It was immediately popular. Kim tweeted that her contour kits, which retail at $48 each, sold out in less than three hours.

She sold $10 million dollars worth of perfume in just one day, selling over 300,000 bottles.

Which means that not a single person who bought her perfume had even smelled it before they bought it. (Our guess is if gold has a smell, it smells like that).

The open call didn’t give a lot of requirements. Just that models had to be over 18 year old women who worked in the LA area. It seemed like there was really no specific look they were going for or even an age limit.  But there was one thing…

The casting call was for women only.

In this day and age, there are lots of men who wear makeup too! Why not let men enjoy showing off the various shades of shimmery gold, Kim?

Ok, probably not cancelled considering it’s selling out mystery-scent perfume in a matter of hours, but it definitely may be leaving some people out.

Plus the casting call doesn’t tell us much. Just because it doesn’t include men, there’s no guarantee that means the shoot itself won’t include men.

Maybelline, L’Oreal, and Covergirl have all used male models in recent advertising. Besides being inclusive, it’s a good business move. Men are already wearing makeup, why not market to them specifically? So what exactly has been the fallout?

We will see if Kim listens to fans’ suggestions and uses male models. But it’s still pretty cool that Kim’s casting call has so little requirements for women. It would be great to see women of all types represented in her beauty line.  

No wonder they sold out so fast.

You might be fighting a losing battle there.

But look, Kim’s gonna do what Kim wants and will probably make a billion dollars from it regardless. It’s Kim Kardashian’s world and we are all just living in it.