Confusing, misleading, and downright dishonest food labels are nothing new. And nutritional science is complicated, with new research about what's good for you and what's not emerging pretty much every day. The marketing execs behind our favorite brands use our best intentions and limited knowledge against us to move their products off shelves. Unfortunately, we're used to this — and we're jaded.
It all started with a simple premise, that sounded totally believable.
At first glance, it seems like a classic case of misleading marketing.
But then some commenters took a minute to work out the math.
Some people explained it differently.
Then again, maybe the world IS built entirely on lies.
This gluten-free cookie promises to contain only one thing: gluten.
It's lying right to our faces.