Since the iPhone 11 was released a few months ago, the world has gone into a complete frenzy over the new and very advanced piece of technology.
It's the most impressive iPhone yet, and despite it having features that a lot of other smartphones already have, it's the most in-demand phone on the market right now.
Despite its popularity, the iPhone 11 has been called out for its most recent advertisement, after viewers have complained of experiencing heart palpitations after viewing.
Keep scrolling to learn more...
Apple are one of the biggest technology companies in the world.
via: Getty ImagesIn 1976, Steve Jobs and Steve Wozniak created the first-ever Apple computer.
Fast forward forty-three-years...
via: Getty ImagesAnd Apple is one of the best technology companies in the world, offering a range of high-standard computers, laptops, mobile phones, tablets, earphones, and even watches.
Apple is considered the best of the best...
via: Getty ImagesAnd their products certainly live up to their high expectations... and prices!
The iPhone is arguably their most popular product.
via: ShutterstockIt seems that everyone has an iPhone nowadays, and it's easy to see why.
Their simple and easy-to-use software works well with everyone.The Apple iPhone is an easy-to-navigate yet sophisticated piece of technology, and it has to be said that they're definitely the most attractive smartphone on the market.
There have been twelve generations of iPhone since the first release in 2007.
via: ShutterstockWho remembers the iPhone 3G? Now that's a walk down memory lane...
The most recent iPhone model was released in September of this year...The iPhone 11 and the 11 Pro Max were unveiled and, despite them holding a lot of similarities to the iPhone XR, they hold a few new and very special features.
It's a pretty sophisticated piece of kit...
via: Getty ImagesThe iPhone 11 features a dual-lens rear camera, with the Pro Max having 3 separate camera shutters, a 6.1" liquid retina display, a night-mode option, a much more durable glass display to avoid cracks and smashes, and Dolby Atmos.
Apple have released an advert especially for the iPhone 11.
via: AppleThe advert takes the angle of being from the iPhone's perspective from the start of an average, busy day.
The advert shows how resistant the new model is...
via: AppleIt shows the iPhone being thrown into bags, being knocked off a table by a pesky pet cat, being used to take photos of friends in bars, and just generally being used in all sorts of hectic social situations.
Despite the advert being very cleverly put together...There have been a series of rather unusual complaints.
Many people have complained online about having heart palpitations from watching the advert...
via: Getty ImagesAll because of the classic iPhone alarm.
The advert kicks off with the sound of the dreaded iPhone alarm...
I actually HATE the iPhone 11 advert where it starts with the iPhone alarm tone. Gives me a mini heart attack and ptsd every time 😫😫😫— B✨ (@B✨)1573683321.0
Turns out, people really dislike that classic alarm tone.
Can’t stand that iPhone 11 advert. Why does it have to play the fucking horrible alarm tone? Makes my soul shiver.— Ben Wignall (@Ben Wignall)1574013064.0
Some people have claimed to get PTSD from the sound...
That iPhone 11 advert that starts with the alarm sound blaring needs BANNED ASAP. That noise gives me such fear… https://t.co/zgzoDnHMpc— FPL Audit 🟡 (@FPL Audit 🟡)1573306243.0
PTSD is usually experienced in war veterans and survivors of disasters...
via: Getty ImagesSo can it really happen for iPhone users?
A psychologist has explained this unusual condition...
via: Getty ImagesJason O’Callaghan MSc BA HDIP, a psychologist specializing in the unconscious, spoke to UniLad. He thinks that it is actually possible to be conditioned by Apple. "These people have been conditioned that it’s time to get up in the morning and rush to work with this sound. But now, they’re getting it in their relaxation time because they’re hearing it in an advert."
The iPhone alarm is a negative reinforcement.
via: Getty Images"It’s all about positive or negative reinforcement," he went on to explain, "If you get lots of likes on Facebook, that’s positive, if you speed down the road and get penalty points, that route will have negative reinforcement."