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Lately, charcoal has been touted as a superfood and extremely good for your skin. People are drinking activated charcoal, brushing their teeth with charcoal and using charcoal skincare products.

There has been a recent backlash, however, against charcoal face masks being racist and promoting blackface. Unfortunately, charcoal face masks aren't the only thing in the news lately when it comes to racist branding. Gucci recently apologized for designing a sweater that resembled blackface, and pop star Katy Perry was "saddened" by one of her shoe designs also resembling blackface, resulting in the product being pulled from shelves.

Despite companies and celebrities apologizing for their missteps, it continually happens. In January 2018, H&M got heat for featuring a black child wearing a sweatshirt that said "coolest monkey in the jungle." The situation resulted in The Weeknd and G-Eazy cutting ties with the brand, as well as the company hiring a diversity leader and issuing a public apology.

This week, Twitter users were facing backlash for their use of charcoal masks.

Charcoal masks are popular amongst beauty influencers and skincare connoisseurs.

You're supposed to apply it, wait for the mask to harden, and then slowly peel off the mask. Charcoal face masks are supposed to help shrink pores and tighten skin.

Users of the charcoal face mask have reported that it's intense and pretty painful.

It rips blackheads from your face, though it may sting and irritate your skin. Despite the warning, they're very popular on social media.

Beauty influencers upload videos of themselves applying the face mask.

And then also removing the mask.

Charcoal removal videos are popular on social media.

People often comment on how painful the removal is.

Charcoal face masks aren't the only charcoal products taking the beauty and wellness world by storm.

Charcoal toothpaste is super popular as well. Using charcoal toothpaste is supposed to whiten your teeth.

People are using charcoal toothpaste more than ever.

Just search the hashtag #charcoaltoothpaste and you'll see influencer video after influencer video.

Activated charcoal in smoothies, juice and other food/drinks is also popular within the wellness community.

Companies now sell activated charcoal ice-cream.

It's also a popular ingredient in smoothie bowls.

It's supposed to help detox your body, though it's always important to do research or consult with your doctor before trying out something new for your health.

Despite the popularity of charcoal products, the charcoal face mask has received backlash for its similarity to blackface.

One Twitter user posted, "Racism is [so] insidious that you can promote blackface for years under the guise of 'pore mask' and it goes unchecked."

People are tweeting their opinions on whether a charcoal face mask is racist.

"Sad that blackface is prevalent enough that this is an issue tho," one Twitter user wrote.

Other users are confused and asking the internet if charcoal face masks re racist.

The critics of charcoal masks come off the heels of the Gucci controversy.

The arguments over the face mask took Twitter by storm.

There were tweets defending the use of the face mask, and people arguing that charcoal face masks are racist.

Tweets about charcoal masks have been circulating the internet for months.

They're a topic of conversation across social media platforms.

One Twitter user pointed out the backlash she received in a YouTube video.

"Now apparently I am racist for wearing a charcoal mask in a video," she tweeted in November 2018.

One Twitter user wrote about how they made the switch to a green tea mask.

"I bought a black charcoal face mask once. I looked in the mirror and was like 'nope that’s racist' & immediately washed it off," they wrote.

The debate continues to rage on social media as to whether charcoal masks are inappropriate and racist to wear.

Influencers and beauty gurus continue to use them and tout their benefits.

Charcoal masks aren't the only products that have caused a backlash recently.

This week, Gucci apologized on their social media for their balaclava sweater incident that many said looked like blackface.

They posted their apology statement to their Instagram account, and their plan of action in order to make change going forward.

"Gucci’s first four initiatives in a long-term plan of actions designed to further embed cultural diversity and awareness in the company," the fashion company captioned the post.

The sweater was pulled from shelves.

People immediately felt uncomfortable by the design and pointed out the blatant racism.

Rapper 50 Cent was shown in a video burning a Gucci T-shirt after the controversy.

Katy Perry was also recently in hot water for a pair of shoes in her line that some say has imagery of blackface.

The shoes were pulled off the shelves.

BBC reported that Perry said the shoes were "envisioned as a nod to modern art and surrealism."

The singer stated, "Our intention was never to inflict any pain. We have immediately removed them."

Katy Perry's shoe collection launched back in 2017.

Back in November, Italian luxury fashion brand Dolce & Gabbana also found themselves in hot water.

The designers posted a video apology after the brand published an ad that was culturally insensitive and for one of the designer's offensive social media posts.

These events led to many accusing the brand of being racist.

The brand released a promo video for The Great Show which was to take place in Shanghai on November 21 as a tribute to China.

However, the video featured offensive content, like a woman eating pizza cluelessly with chopsticks.

The ad appeared to be mocking Chinese people and culture.

The internet has been buzzing with tweets and posts slamming the fashion industry for its ignorance.

Many people posted their feelings regarding the apologies from Gucci and Dolce & Gabbana.

Many posted about how they thought Dolce & Gabbana handled their situation poorly.

Others praised Gucci for taking responsibility and taking steps toward change.

Prada was in hot water as well for racist imagery.

Some are calling for people to boycott the brands.

One Twitter thread pointed out that the controversies were done for publicity.

"Negative press works too, it gets shares, and hits, and it too often works best. There is no bad press..." the Twitter user wrote. "...It is manipulative and by design," she continued. "Do it for publicity and then say I’m sorry. I’m coining the term, 'Outrage PR.' Start calling these companies out on using our culture’s pain to get likes, shares and attention! Don’t be so quick to forgive."

The thread facilitated conversation surrounding the controversies.

One Twitter user pointed out the need to promote POC-owned fashion brands instead of constantly focusing on the luxury brands facing the backlash. What do you think of the recent controversies with charcoal masks and luxury fashion? Let us know in the comments below.