Lately, charcoal has been touted as a superfood and extremely good for your skin. People are drinking activated charcoal, brushing their teeth with charcoal and using charcoal skincare products.
There has been a recent backlash, however, against charcoal face masks being racist and promoting blackface. Unfortunately, charcoal face masks aren't the only thing in the news lately when it comes to racist branding. Gucci recently apologized for designing a sweater that resembled blackface, and pop star Katy Perry was "saddened" by one of her shoe designs also resembling blackface, resulting in the product being pulled from shelves.
Despite companies and celebrities apologizing for their missteps, it continually happens. In January 2018, H&M got heat for featuring a black child wearing a sweatshirt that said "coolest monkey in the jungle." The situation resulted in The Weeknd and G-Eazy cutting ties with the brand, as well as the company hiring a diversity leader and issuing a public apology.
This week, Twitter users were facing backlash for their use of charcoal masks.
Charcoal masks are popular amongst beauty influencers and skincare connoisseurs.
Users of the charcoal face mask have reported that it's intense and pretty painful.
Beauty influencers upload videos of themselves applying the face mask.
Charcoal removal videos are popular on social media.
Charcoal face masks aren't the only charcoal products taking the beauty and wellness world by storm.
People are using charcoal toothpaste more than ever.
Activated charcoal in smoothies, juice and other food/drinks is also popular within the wellness community.
It's also a popular ingredient in smoothie bowls.
Despite the popularity of charcoal products, the charcoal face mask has received backlash for its similarity to blackface.One Twitter user posted, "Racism is [so] insidious that you can promote blackface for years under the guise of 'pore mask' and it goes unchecked."
People are tweeting their opinions on whether a charcoal face mask is racist.
I see that when wearing a charcoal face mask it looks the same as blackface but most people who are wearing the mas… https://t.co/3A7HZSEJ7S— BLACK LIVES MATTER LESBIAN✊🏿✊🏾✊🏽 (@BLACK LIVES MATTER LESBIAN✊🏿✊🏾✊🏽)1550517393.0
Other users are confused and asking the internet if charcoal face masks re racist.
Are charcoal face mask a form of blackface...😳— Da Don🪐 (@Da Don🪐)1550632354.0
The arguments over the face mask took Twitter by storm.There were tweets defending the use of the face mask, and people arguing that charcoal face masks are racist.
Tweets about charcoal masks have been circulating the internet for months.
God the amount of people in the Facebook comments of news articles defending these dumbass white college girls ever… https://t.co/UhsfHpMq81— L 💅🏼 (@L 💅🏼)1547859235.0
One Twitter user pointed out the backlash she received in a YouTube video.
YouTube is a strange place. If someone isn't ripping on my eyebrows, its my weight, or my room decor or even how I… https://t.co/IKSCPSceri— Kandy Foxx (@Kandy Foxx)1541103645.0
One Twitter user wrote about how they made the switch to a green tea mask.
I bought a black charcoal face mask once. I looked in the mirror and was like “nope that’s racist” & immediately wa… https://t.co/ZJStezykSr— Logan (@Logan)1522121652.0
The debate continues to rage on social media as to whether charcoal masks are inappropriate and racist to wear.
Charcoal masks aren't the only products that have caused a backlash recently.
They posted their apology statement to their Instagram account, and their plan of action in order to make change going forward.
The sweater was pulled from shelves.People immediately felt uncomfortable by the design and pointed out the blatant racism.
Rapper 50 Cent was shown in a video burning a Gucci T-shirt after the controversy.
50 Cent burns his Gucci clothing after blackface controversy 🔥 https://t.co/6mf05NtZSs https://t.co/9x21CUZ2B1— Rap-Up (@Rap-Up)1550097887.0
The shoes were pulled off the shelves.
First it was Prada. Then Gucci. Now, Katy Perry's namesake brand faces criticism over two styles of shoes that some… https://t.co/YbpKjukQqP— CNN (@CNN)1549938935.0
The singer stated, "Our intention was never to inflict any pain. We have immediately removed them."
Back in November, Italian luxury fashion brand Dolce & Gabbana also found themselves in hot water.The designers posted a video apology after the brand published an ad that was culturally insensitive and for one of the designer's offensive social media posts.
These events led to many accusing the brand of being racist.
First Dolce & Gabbana are racist towards Asians, then Gucci doing blackface and now Burberry doin shit with NOOSES?… https://t.co/mbMt8VDgBv— SAMMY O. (@SAMMY O.)1550626838.0
However, the video featured offensive content, like a woman eating pizza cluelessly with chopsticks.
What’s up with the fashion industry. Do they not know the difference between being edgy and fashion forward, and… https://t.co/zUE7tam78L— PassMeAPickle (@PassMeAPickle)1550606318.0
The internet has been buzzing with tweets and posts slamming the fashion industry for its ignorance.
Speaking as a fashion loving business student, but the way @gucci handled it’s racist controversy is the way… https://t.co/Lxyimkj46I— ✨KC✨ (@✨KC✨)1550514403.0
Many posted about how they thought Dolce & Gabbana handled their situation poorly.Others praised Gucci for taking responsibility and taking steps toward change.
Prada was in hot water as well for racist imagery.Some are calling for people to boycott the brands.
One Twitter thread pointed out that the controversies were done for publicity.
THREAD 👇🏾 What if I told you that Gucci’s blackface sweater, Katy Perry’s blackface shoes, and H&M putting a Black… https://t.co/cWYx0hU2Fn— Black Parenting Magazine (@Black Parenting Magazine)1550580731.0
The thread facilitated conversation surrounding the controversies.
@BlackParenting1 I'm would believe you. Maybe we need to be more strategic? Maybe promote an alternative brand, pre… https://t.co/TDMZesDs9H— #FundEducation (@#FundEducation)1550609858.0