An old series of AT&T commercials have been circulating online this week, and people are seriously spooked by their eerily accurate predictions for the future...
In 1993, our vision for the future had never before been so accurate.
via: ShutterstockWell, AT&T's vision had never before been so accurate, that is.
That year, the telecommunications company launched its "You Will" campaign...
via: ShutterstockWhich gave us an insight into what we can expect of the world in twenty-five-years - A.K.A, what we can expect today.
The campaign was designed to showcase what the company was capable of...
via: GettyWhich, as it turns out, was accurately predicting what our world and society will look like today.
On the campaign, AT&T Communications chief brand officer, Fiona Carter said:
via: Getty"'You Will' captivated people’s imaginations because it showed us a future that seemed inconceivable in a pre-digital, pre-internet world."
via: Getty"This campaign showcased what would matter in people’s lives, the inventions necessary to make those things happen, and how AT&T would help bring those to fruition through the work of our Bell Labs team and their more than 115-year legacy."
Now, I know what you're thinking...What exactly did the campaign predict?!
Let's take a look, shall we?
via: YouTubeWe'll start with an obvious one... E-Books.
In the ad, a girl can be seen casually flipping through the pages of a book on her computer screen...
via: YouTubeAs Tom Selleck's silky voice-over ponders: "Have you ever borrowed a book from thousands of miles away?"
"Or crossed the country without stopping for directions?"
via: YouTubeThe ad then shows a couple driving in their car with a futuristic satellite navigation system built into the dashboard... something that isn't uncommon in the cars of today.
And then they move onto the topic of faxing.
via: YouTubeNow, anyone who used a fax machine in the '90s will know that they were large, bulky machines almost always situated in an office.
Well, AT&T pitch the idea of sending a fax from the beach.
via: YouTubeWhich, in today's technological climate, is very doable. But in 1993? Not a chance!
Virtual toll payments were also suggested...
via: YouTubeBecause, to any Gen Zs reading this, once upon a time, tolls had to be paid in cash and in person.
"Have you ever bought concert tickets from a cash machine?"
via: YouTubeOkay, the cash machine bit isn't entirely true... but yes, you can now buy concert tickets (or any tickets, for that matter), on a touch screen device.
They predicted Netflix, too!
via: YouTube"Have you ever watched a movie you wanted to... the minute you wanted to?" Yep, a couple of decades later, streaming services such as Netflix and Amazon Prime would give us that opportunity.
It also turns out AT&T thought of FaceTime before Apple did.
via: YouTubeThe ad shows a woman dialing on a public phone, only for her baby to appear on the screen. Selleck then asks: "Or touch your baby from a phone booth?"
The notion of Smart Watches came from AT&T, too.
via: YouTube"Have you ever received a phone call from your wrist?" A man standing on the edge of a mountain can be seen casually answering a phone call from his watch. Spooky.
They also predicted Zoom calls.
via: YouTubeFor most of us this year, Zoom has become our go-to service for virtual meetings. Well, back in 1993, AT&T pitched the notion of attending "meetings in your bare feet."
"Or have you ever conducted business in a language you don't understand?"
via: YouTubeA couple of decades on, Google Translate would be nipping every language barrier issue in the bud.
Each ad ends with the inspiring quote:
via: YouTube"You will. And the company that'll bring it to you? AT&T." Sadly, AT&T didn't bring us any of these inventions... but their ideas probably helped!