If you're a fan of horror movies, or keep up to date with Netflix's new releases, it's likely you'll have heard about the release of Bird Box. The freaky thriller stars Sandra Bullock and tells the story of a post-apocalyptic future. In it, the family must run away from a mysterious entity which attacks you through your vision. It's been a huge success, with largely positive reviews and a ton of attention on social media. This movie is the definition of weird and wonderful.
Not so wonderful, however, is the newly conceived "Bird Box Challenge." In the movie, characters have to blindfold themselves in order to avoid being caught by the mysterious entities. So naturally, people have taken this to mean they too should be attempting to go about their lives while blindfolded. Sound crazy? Well, it kind of is. But more than that, it's dangerous, too.
Sandra Bullock is one of Hollywood's biggest movie stars.
via: Getty ImagesShe's starred in classic such as Miss Congeniality, Speed, Gravity and The Heat, and frequently tops lists of the highest paid and most famous actresses working today.
Her latest vehicle is the apocalyptic thriller, Bird Box.
via: Getty ImagesThe movie was released on Netflix just before Christmas, on December 14th. It tells the story of a woman and her two children trying to escape some mysterious entities, who, when seen, cause victims to die by suicide.
The method of escape is pretty distinctive.
via: Getty ImagesAs you can see from this Bird Box poster, blindfolds are the method of defence against the entities. If you can't see them, they can't hurt you - and thus, Bullock spends a good portion of the film donning an eye-covering scarf.
It's all pretty nerve-wracking stuff.The blindfolds work excellently as a plot device, as they hugely exacerbate the feeling of helplessness and vulnerability experienced by our protagonists.
If you've ever been blindfolded, you'll know how oddly creepy the feeling is.
As with many of the latest Netflix releases, it was an instant hit.You just need to check Twitter to see how huge Bird Box's impact has been. You know what they say, as soon as something becomes a meme, you know it's a classic, right?
Some of the memes are pretty funny.Our personal favourite? This Bird Box and Ratatouille crossover.
Although some of the memes are a little more emotional.
me realizing why it is called bird box https://t.co/CNl4OrOBmK— mich (@mich)1545409448.0
But there's another meme which Bird Box is responsible for.It's called the "Bird Box Challenge," and involves people trying to go about their daily business, all while blindfolded.
This was our initial reaction.Sure, it makes for a great plot device in a movie! But why on earth does that have to mean people actually trying it out in real life, and for no good reason?
Some of these challenges have got a little creative.For example, YouTuber Stephanie Soo, who tried six different types of takeout fries, all while wearing her Bird Box blindfold.
OK, we'll admit it.That one was kind of funny and inventive. But maybe we're just biased because Soo didn't end up actually injuring herself?
Unlike in this Bird Box challenge.
Only in NY #BirdBox #BirdBoxChallenge @NigelDPresents https://t.co/VPemHPdovu— Tommy (@Tommy)1545697997.0
Watch to the end to see what we mean.Falling down a flight of subway stairs may be funny, but we're guessing this guy's injuries are actually no joke.
Don't even get us started on this one!
#Birdbox Challenge ! 😬 https://t.co/TDbgBmyKH4— ADAM (@ADAM)1546487826.0
This has officially gone too far!It's one thing injuring yourself, but putting your kids in danger for the sake of going viral seems just a little bit sick.
The trend garnered so much attention that Netflix had to make an official statement.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know ho… https://t.co/4E1bsDxKGH— Netflix (@Netflix)1546452234.0
It may be stating the obvious, but we quite agree.Life can be difficult enough without people deliberately making things trickier for themselves for the sake of five minutes of internet fame.
Twitter responses were pretty funny.But if you think about it, it's very odd to consider the lengths people will go to for a "challenge."
Some thought Netflix were being a little overprotective.
@SkyWilliams I just care about y’all ok— Netflix (@Netflix)1546480224.0
It's nice to know that someone cares!
Dazed took a slightly different approach.
.@netflix says don’t hurt yourself doing the Bird Box challenge – but I say... maybe they’re standing in the way of… https://t.co/5WpzI1UTtH— Dazed (@Dazed)1546515455.0
This Tweet really got us.Even if it's a little mean, we couldn't help but laugh. And if these people are filming and broadcasting their escapades, surely they waive the right to not be laughed at online, right?
Some Twitter users pointed out the strange familiarity of the Bird Box challenge.
Netflix is begging people not to hurt themselves with the "Bird Box Challenge," 2019's answer to the Tide Pod Chall… https://t.co/Grv6O0mL0X— Will Sommer (@Will Sommer)1546460607.0
The challenge went so far that Tide had to make their own statement.
What should Tide PODs be used for? DOING LAUNDRY. Nothing else. Eating a Tide POD is a BAD IDEA, and we asked our… https://t.co/X0QqVnvJCX— Tide (@Tide)1515795314.0
What is it about New Years that encourages people to attempt dangerous challenges?Sure, it's sad that Christmas is over, but that's no reason to start attempting anything overtly dangerous - even in the name of humor!
One Twitter user pointed out that this trend goes further back than you may think.
2000: The Gallon Challenge 2011: The Cinnamon Challenge 2012: The Corn Drill Challenge 2014: The Fire Challenge 2… https://t.co/nuPyVl2nhy— ♐️🔥 (@♐️🔥)1546462949.0
Although we absolutely don't condone the Bird Box challenge, there have been some funny responses.
We know Spongebob would have kill the Birdbox Challenge. that’s the only way he know how to drive #BirdBoxChallenge https://t.co/rFXSKIf4eZ— Keion Cage (@Keion Cage)1545701125.0
One of our favourites is this Jackass crossover.
Idk why y’all think you created the bird box challenge when my guy @realjknoxville did it back in 06 https://t.co/UiGb8xlBZB— AramHodoyan (@AramHodoyan)1546204751.0