Browsing the endless pages of health and beauty products on Amazon.com can be, in a word, overwhelming. There are so many products that look intriguing, but also look like they might not actually do what they claim to do. So how do you filter out the products that are junk to get to the good stuff? Luckily for you, we’ve got you covered.
We’ve written about hundred (and hundreds…) of products over the years, but these are the best of the best. This list contains the 52 most popular personal care products we’ve ever featured, and, trust me on this, they do not disappoint. From serums that make your lashes longer to lipsticks that have a cult following, these are the holy grail makeup, skincare, and hair products that you need to know about.
You will love our editor’s curated product picks! FYI: We are an Amazon affiliate partner and may get a share of the sale of your purchase (at no cost to you).
This Eye Gel Is A Customer Favorite
How about an eye gel that actually makes dark circles disappear? It might sound too good to be true, but the reviews of Baebody Eye Gel (and there are more than 21,000 of them!) speak for themselves. One review reads, “After using the product twice a day for a couple of weeks, I was delighted with the results. Upon immediate application, the gel soothes my puffy eyes as effectively and gently as cucumber slices but without all the mess. It minimizes the dark circles under my eyes, and its results get better over time.”
This Tinted Lip Balm Gets Written Up in All the Magazines
In addition to a shoe-buying problem, I’ve got a mean lip balm habit. I hadn’t come across Hurraw’s Black Cherry Tinted Lip Balm yet, but I’m glad I found it since I’ve been missing out on this two-pack of organic, vegan, cruelty-free, non-GMO, gluten-free, all-natural luxury lip balms that leave a healthy, rosy glow.
This Japanese Long and Curl Mascara For The Wide-Eyed Look
If you’re jealous of Anime characters’ perfect lashes, this Japanese Long and Curl Mascara is worth a try! It contains 5-millimeter long fibers for the longest, lushes lashes you can get without wearing falsies. Check out this enthusiastic review: “What is this sorcery? Who made this? Who invented this mascara that curls, lifts, separates, volumizes, lengthens, *and* stays on, even in muggy Miami weather?”
Fill And Shape Your Brows With This Bestselling Pencil
This eyebrow pencil has a slanted tip, which allows you to make more natural, hairlike strokes. On the other end, there’s a spoolie you can use to brush your brows into place and blend the color within them. Almost 50,000 Amazon reviewers rate this pencil 4.5 stars. Choose from several colors to match your natural shade.
Avoid Neck Wrinkles With This Tightening Cream
Why is it that the older we get, the more tightening products we need? The neck area is one of the most problematic areas in terms of signs of aging, which is why this tightening cream is a must-buy for anyone wanting to stay youthful. Apply every day, and you can avoid the loose skin that we all dread.
Curly Girls, Listen Up! Preserve Your Luscious Curls With This Bed Head Diffuser Hair Dryer
It all started with a TikTok video. One minute I was blowdrying my hair straight; the next, I was deep-diving into Curly Girl territory, complete with co-washing and plopping. I also discovered that my old hairdryer was way too harsh on my waves, so I added this Bed Head Diffuser Hair Dryer to my curly arsenal. Thanks to the large drying surface and removable diffuser attachment, I can control the drying process, resulting in less frizz and a lot more natural shine.
This Biotin Hair Serum Improves Hair From Day One
My hair isn’t as thick and shiny as it used to be. Aging, pregnancy, too many at-home hair dye jobs–they take a toll on the tresses! Enter the miracle product that is rejuvenating my hair: Boldify Biotin Hair-Growth Serum. This 3-in-1 leave-in product makes hair look and feel better from day one by sealing the follicle, providing thermal protection, and delivering nourishing nutrients that encourage new growth.
This Holographic Nail Powder Is Dazzling And Easy to Use
I’ve been experimenting with a bunch of at-home nail products, and this easy-apply nail art has me wanting to do my nails all the time. The holographic nail powder has simple steps to follow and lasts longer than normal nail polish. It’s earning stellar reviews, with one happy customer writing, “I’m completely obsessed with this holo powder. I have managed to use it without gel, just regular nail polish, and the results are BEAUTIFUL.”
This Bestselling Eyeliner is Available in 13 Colors
The creamy formula of this mechanical eye pencil glides on like a liquid. It’s also highly pigmented and waterproof. Choose from basic colors like black and brown, and fun pops like aqua green, gypsy blue, and gold. The white liner works great as a highlighter, too!
This Cleansing Water That’s Safe For All Types Of Skin
There’s a reason this cleansing micellar water sells out all the time; people just can’t get enough of it. Heck, I love it too! The gentle formula is safe on all types of skin, and it removes any makeup or dirt on my face without leaving my complexion feeling dry.
Protect Skin After Masks, Peels, and Other Treatments With This EltaMD Tinted Mineral Sunscreen
I learned about EltaMD Tinted Mineral Sunscreen at my dermatologist’s office. It’s an extremely gentle mineral SPF formulation, which makes it suitable for use on extra-sensitive skin. As a bonus, it’s lightly tinted to provide additional coverage and take the place of the foundation.
Nourish Nails With This Non-Greasy Onsen Cuticle Conditioner Serum
My hands are always dry, dry, dry, which means I’m always shopping for new hand creams and cuticle oils. Although I appreciate the effects of standard cuticle oils, I don’t particularly appreciate leaving greasy fingerprints everywhere. That’s why I was thrilled to find this Onsen Cuticle Conditioner Serum, a non-greasy formula that moisturizes with rice bran oil, vitamin A, aloe vera, and shea butter. The tube is designed with a non-drip precision tip, making it easy to apply the serum exactly where I need it without any mess or waste.
This Universally Flattering Lipstick Was Tested on 50 Skin Tones
Maybelline’s “Made for All” line of lipstick was painstakingly tested on 50 diverse skin tones to develop universally flattering shades. At this price–less than $5 each–it’s worth trying! In fact, why not try a few different shades? It’s tough to choose just one!
This Mascara Will Have Your Lashes Looking Longer Than Ever
This one is another Tik-Tok find that has sold everywhere. The mascara will give you longer lashes than you’ve experienced before. It’s rare to find a mascara that can give you lashes that are longer than extensions for under $10, but they knocked it out of the park with this one. Don’t believe me? Just look at the before and after photos.
This Liquid Lipstick That Won’t Smudge
This liquid lipstick from Maybelline now has a cult following due to its wide variety of colors and its 16 hour wear time. That’s right, sixteen hours — so go ahead. Chug that coffee and eat that burger because your lips are staying put all day long.
The L’Oreal Paris Lash Paradise Mascara Is My Go-To
I heard talk about L’Oreal’s Lash Paradise mascara and decided to pull the trigger a few years ago after running out. I was immediately hooked, and it has been my go-to mascara for years now. It makes your lashes look insanely look and full, doesn’t flake, and stays on through anything. Plus, at under $10, you can’t beat the price.
Your Frappuccino Costs More Than This Pore-Erasing Makeup Primer
One reviewer called this Baby Skin face primer “Photoshop in a bottle,” and they’re not wrong! It’s a lightweight silicone formula that dramatically reduces the appearance of pores, makes your face look baby smooth, and gives makeup incredible staying power on even the oiliest skin. People are enthusiastically dumping their expensive primers for this unbelievably affordable face-saver.
Erase Dark Circles With This Concealer
This concealer has been consistently highly-rated in magazines, blogs, and then some. The drugstore concealer offers some serious coverage without the serious price tag–perfect for those who can’t get the hang of this makeup thing (or don’t want to spend the money on it).
This Lip Sleeping Mask Is So Moisturizing
I have and love this popular lip sleeping mask – everything about it is delightful, from the ultra-moisturizing effect to the berry scent and flavor. Even the little applicator is cute! Seriously though, when I have super chapped lips, I put this on before bed, then in the morning, I have the smoothest lips ever. Try this; you’ll love it!
This Clump-Free Mascara That Truly Stays Clump-Free
Buying expensive mascara is a true waste of money. Regardless of whether you finished the tube, you should throw it away every three months or do to avoid clumping or infected eyelids from bacteria. Yes, your mascara can expire. So, buying a $20+ mascara makes very little financial sense. Luckily, I found a mascara that I truly love that is less than $10, and this is it. No matter how much I layer it on, it stays true to its promise of being clump-free.
This Three-Pack of Serums Is the 1-2-3 for Glowing, Gorgeous Skin
This is the perfect solution for anyone who wants nicer skin but feels mystified by all the products on the market. Just buy this 3 Pack Serums Kit for Face, and you’ll be set! It includes Vitamin C, Hyaluronic Acid, and Retinol. In combination, these products result in less acne, smoothing of fine lines, faster cell turnover, and a brighter appearance.
Bio-Oil – It Might Be Magic
Bio-Oil will help the appearance of stretch marks, scars, and other skin imperfections. This magical dermatologist-recommended elixir has over 75,000 positive reviews on Amazon, so if you haven’t tried it out for yourself yet, you should probably get on that. The before and afters are jaw-droppingly good!
This Megalast Liquid Catsuit Lipstick Offers Bold Color and a Matte Finish
For less than $5, this gorgeous berry color will make your lips stand out. It glides on like butter, dries to a matte finish, and lasts all day. Choose from several bold, beautiful colors. This stuff will stay put no matter what your crazy day throws at you!
Paint On a Whiter Smile
This is the “Year of the Teeth” for me, as I’m circling back on some long-overdue dental work. One of the things I like doing at home is applying a whitener. It doesn’t get much easier than a whitener that’s already in pen form, so you can literally brush it on. You can also throw one of these in your purse for a whitening pick-me-up after brunch out with the girls.
Moisturize and Encourage Growth With This Castor Oil Eyelash & Eyebrow Serum
You may have heard about the beneficial effects of castor oil on hair growth; the natural fatty acids moisturize and nourish hairs and follicles. This Castor Oil Eyelash & Eyebrow Serum is made with 100% pure, cold-pressed, hexane-free USDA Organic Castor Oil, specially packaged to easily and safely apply to lashes and brows. It’s earning hundreds of positive customer reviews, with one satisfied user saying, “I’m already seeing results after a week.”
Get Rid of Peach Fuzz With This Powerful Little Hair Removal Tool
More than 60,000 Amazon reviewers rate this hair removal device 4.4 stars. It comes in several cute colors and is small enough to toss in your makeup bag. Just run it over your face wherever you want to remove peach fuzz. And fear not; it’s completely pain-free!
This Eye Gel Will Give You The Brightest Eyes
I was so delightfully surprised when I found this Eve Hansen Anti-Aging Eye Gel. I used to be one of those people who thought eye gel was too expensive, but now I’m a believer. This gel is like a miracle worker. It reduces dark circles, fine lines, puffiness, you name it, just like an expensive formula would, but it’s way more wallet-friendly.
Nothing but Silky Tresses Thanks to This Biolage Keratin Renewal Spray
Sometimes I get over-zealous with the heat styling tools and end up with damaged hair. It doesn’t help that I’m months overdue for a trim. Enter Biolage Keratin Renewal Spray, a miracle of a product that gives instant silkiness and shine when sprayed onto damp or dry hair. Learn from me: It only takes a couple of spritzes to work its magic; too much, and hair can get weighed down.
These Anti-Aging Collagen Eye Masks Are Worth Their Weight in Gold
These shiny gold collagen eye masks only look expensive. Simply pop them on for 15-30 minutes, and they’ll give you firmer, lifted under-eye skin while banishing dark circles and puffiness. Less than $10 gets you this set of 30 pairs!
This Coconut Oil Cream is the Perfect Body Lotion and it Smells Amazing
I love this little tub of Coconut Oil Cream. I use it daily to keep dry, itchy skin at bay. It doesn’t have a strong, lingering, perfume-y smell and it will leave your skin baby soft. Bonus: it comes in a pack of two, so you get more bang for your buck!
Clear Up (And Avoid) Stretch Marks With Palmer’s Cocoa Butter Lotion
I’m always on the lookout for products that help reduce and prevent stretch marks. Palmer’s cocoa butter has been a favorite for years, and after seeing before and after photos, I understand why. It helps prevent stretch marks during pregnancy and helps reduce the look of them postpartum. Or lighten the ones you naturally have (and embrace them because tiger stripes are awesome!).
Treat Lips to This Honest Beauty Tinted Lip Balm
This is just the sort of beauty product I love to buy for myself on Amazon! Priced under $10, this Honest Beauty Tinted Lip Balm is a delight inside and out. It’s formulated with vegan, cruelty-free ingredients like avocado, acai, and pomegranate oils to achieve a moisturizing balm that feels fabulous to put on. Choose from seven shades; I’m loving the Plum Drop color.
This Differin Gel Will Give You Clear Skin
This Differin Gel has thousands of Amazon users claiming it’s helped them with their acne, leaving them with the clearest skin they’ve ever had. According to the manufacturer, it’s the first OTC Rx-strength acne-fighting retinoid. Don’t believe me when I say it’s good? Just look at the thousands of reviews.
This Anti-Aging Eye Cream Works So Well
If you’re a tired mom with kids that keep you up all the time, read on. Add a non-sleeping puppy to the mix, and your eyebags and circles might look a little something like mine do at the moment. I’m trying this anti-aging eye cream ASAP. It claims to “visibly and instantly reduce wrinkles, under-eye bags, and dark circles” in about 2 minutes after application. Over 2,000 ecstatic reviewers agree with those claims, judging by the great before and afters!
Treat Your Feet With This Cake Walk Triplemint Foot Cream
I researched a bunch of foot creams for sale on Amazon before picking this one to recommend. Cake Walk Triplemint Foot Cream is earning top customer ratings for being “lovely and softening,” to borrow the words of one happy user. As thick and rich as butter, the cream is formulated with sweet almond oil, avocado oil, and cocoa butter to moisturize deeply. It also includes three varieties of mint to give it a clean, refreshing scent.
Darken and Thicken Brows With This Henna Eyebrow Darkener
Is it just me, or do eyebrows keep getting darker and thicker? Since this beauty trend shows no signs of slowing, it’s time to kick it up to the next level with this henna eyebrow darkener. Mix the formula with water, paint on brows, then wipe away after 20 minutes. The result is a beautifully darkened brow (choose from five shades!) that makes the most of even baby-fine hairs.
These Hair Chalk Combs For People Who Play With Their Hair
Add temporary color to hair with this set of six hair chalk combs. Hands stay clean while the chalk glides over hair, leaving behind bright, fun color that washes out in one shampoo. Awesome for crazy hair days, parties, boredom, and other occasions when you want to add a little more color to your look.
This Foot Peel Mask Is Gross but So Satisfying
One way to get your winter feet into summer shape is to simply lose all your winter skin. Seriously. These extremely popular Foot Peel Masks help you do just that. Spend a little time with the mask booties on, and then wait a few days. Soon you’ll be shedding your feet as if you were part snake. Gross? Absolutely. Does it work? You bet it does.
Stick It To Acne With These Hydrocolloid Patches
I had serious doubts about these hydrocolloid patches for acne. Then I saw that the company that manufactures them is called Mighty Patch. A bit presumptuous, no? Except, they’re totally mighty, and these patches are the bomb. Pop one on at night and your pimple will be gone by morning – no messy creams, gels, or potions required.
Soothe Dry Eyes With This Heated Eye Mask
This Heated Eye Mask is here to soothe your dry, tired eyes. Filled with flax seeds, the mask provides a moist heat that’s wonderfully soothing. Unlike regular compresses that only stay hot a minute or two, the built-in heating element gives three levels of warmth that lasts as long as you need it. Includes a USB charging cord and wall plug for easy use.
This Tiny Gadget Is a Washing Machine For Your Makeup Sponges
Makeup sponges are a great way to apply makeup and setting powder. What is sometimes tricky is trying to clean these sponges because there always seems to be a little makeup left on the sponge. After a spin in this bargain find, your makeup sponges will look like new!
This Liquid Eyeliner Stays Put
A little fact about me: I hate leaving the house without some form of eyeliner on. It’s been part of my look for years now, so I don’t quite feel myself without it. But, again, I like a low maintenance routine, so my eyeliner (like my lipstick) has to stay put throughout the day. I love this eyeliner because it’s smooth, easy to use, and doesn’t budge.
This Exfoliating Hand Wax Is Magic
Smooth, soft hands are within reach with this exfoliating hand wax. Simply apply to hands, then let the paraffin wax set for 20 minutes, then peel off to reveal baby soft, glowing skin. Not only is it insanely satisfying to peel off the wax, but it also works incredibly well, says hundreds of reviewers.
This Milani Baked Blush Is an Amazing Drugstore Bargain
This Milani Baked Blush in Luminoso, a peachy-pink shade that looks universally good on everyone, is an incredible drugstore dupe for Nars Orgasm. I like it even better because it’s five times cheaper than the fancy brand but performs admirably well! It has over 17,000 ratings, with users citing long-lasting wear and blend-ability as top selling points.
These Exfoliating Gloves Remove All That Dead Skin
If your skin is too sensitive to use scrubs and rougher exfoliants, try these exfoliating gloves instead. You get 10 pairs of 100% nylon gloves to smooth skin and reduce ingrown hairs by removing dead, dry skin on contact. They do a much better job than loofahs (too scratchy) or washcloths (too gentle) by being the perfect choice for efficient, effective exfoliation.
Say Goodbye To Dark Circles With the CeraVe Eye Repair Cream
Dark circles will be the bane of my existence. No matter how much sleep I get, I always wake up looking like I just pulled an all-nighter. I’ve tried my fair share of under-eye creams, but the CeraVe eye repair cream is supposed to be heaven-sent. With three essential ceramides and hyaluronic acid, you’ll notice you look more awake after just a couple of uses. Just look at all of the before and afters in the reviews!
Deep Clean Your Skin Without The Heavy Price Tag With This Skin Scrubber
I recently became somewhat of a skincare addict. The older I get, the less I want to look like I’m getting older. And that all starts with a good skincare routine. So, I am a bit of a sucker for new products that deliver crazy results–like this skin scrubber. It deeply cleans the skin through high-frequency vibration, stimulates collagen regeneration, and eliminates whiteheads and blackheads.
Play With Color and Sparkle With This Gorgeous Eyeshadow Palette
From nude pink to soft brown to berry shades, this palette has a beautiful array of color choices. There are 11 velvety mattes, four reflective shimmers, two copper glitters, and one satin pearl. Smooth and creamy, these shadows can be yours for under $10!
These Nail Stickers Are So Much Fun
This NiceDeco’s nail sticker pack contains black-and-white lace designs, colorful nature stickers, and even Halloween-themed art. The designs are way easier to switch up than nail polish since you can just peel them off and choose new ones! More than 2,900 customers can’t get enough of this product.
Look Better on Zoom and in Photos With This Perfect Selfie Finishing Powder
I did an online happy hour with friends recently and made the mistake of sitting near a sunny window to light up my face. The wrinkles. The blemishes. The horror. Afterward, I immediately went to Amazon to order this Perfect Selfie Finishing Powder. It’s pure white, which might seem strange, but this magical product creates a blurred, translucent effect that is absolutely mesmerizing to behold. If you only buy one product from this list, this is the one!
This Confetti Nail Polish Is So Festive
Hey, you made it another day in this challenging world – good for you! It’s time to celebrate the little victories, and this confetti nail polish is a perfectly festive way to do so. The rainbow sprinkles on a creamy white base go with everything, and reviewers love how easy it glides on. Sometimes polish with glitter or other adornments can be a pain to take off, but not this one!
This Anti-Aging Cream Has Customers Raving
Support cell renewal, boosting elasticity, and improve skin radiance with this collagen anti-aging cream. It has a non-greasy formula and pure ingredients like hyaluronic acid, aloe vera, citric acid, and vitamin C. Together with collagen, they have a powerful anti-wrinkle effect. Customers can’t get enough!