For a couple of years now, PETA's been known for its provocative and controversial marketing techniques.
Just last December, the animal rights advocate shared a very graphic ad, encouraging men to go vegan for a better sex life. It received hate even from PETA's most loyal followers.
Now, a couple of days ago, PETA enraged the world again, when it publicly condemned late Australian conservationist Steve Irwin's work. According to PETA, the things he'd done in his career were nothing more but "harassment" of animals who were simply going about their day.
The internet instantly filled up with Irwin's fans defending the man and attacking PETA. Even celebrities pitched in.
However, other wildlife conservationists, who are fans of Irwin themselves, say they would never touch wild animals like he did.
PETA also published an article on their own website, explaining why they don't see Steve Irwin as a "wildlife warrior."
PETA recently switched to a more aggressive marketing strategy.
So they employed two things that people pay attention to: sex and world’s favorite TV stars.
The “Last Longer" ad showed two couples having sex, with a poor-performing male meat-eater on the left, and a high-performing male vegan on the right.The Sun reports, PETA wrote on their website that cholesterol in meat, dairy, and eggs "slows the flow of blood to all the body’s organs."
"Low-fat vegan meals tackle all the physical causes behind the vast majority of cases of impotence: high cholesterol, obesity, diabetes, prostate cancer or inflammation, and hormonal imbalances."
According to scientific research, men who exercise regularly and have a fruit rich diet show a 20% reduced risk of erectile dysfunction.
"While foods high in fibre, including fruits, vegetables and whole grains, scrub the plaque off the arterial walls and get blood flowing to the parts he [a man] needs it flowing to, improving his love life and bringing satisfaction to someone else."
PETA’s latest tweets sparked another wave of backlash.
Through the tweets, PETA condemned Google’s doodle that celebrated the life of the Crocodile Hunter star.
#SteveIrwin was killed while harassing a ray; he dangled his baby while feeding a crocodile & wrestled wild animals… https://t.co/AbC4jmgytg— PETA (@PETA)1550855314.0
Steve Irwin was killed by a stingray in 2006, Evening Standard says.
Steve Irwin’s actions were not on target with his supposed message of protecting wildlife. A real wildlife expert &… https://t.co/EY1pPo9lbI— PETA (@PETA)1550885605.0
"Today’s Google Doodle sends a dangerous, fawning message. Wild animals are entitled to be left alone in their natural habitats.""It is harassment to drag exotic animals, including babies taken from their mothers, around from TV talk shows to conferences & force them to perform as Steve Irwin did."
And despite the criticism they have received from all over the world, Evening Standard says, PETA stands by their words.
Author Maureen Johnson said, "Steve Irwin and his family reclaim land for animals and run a massive wildlife rescue."
@peta https://t.co/7uhO3e7gvd— SketchyKay (@SketchyKay)1550962116.0
Actress Lesly-Ann Brandt: "That man dedicated his life to saving Australian wildlife and he is still doing so from the grave as I’ve seen first hand while visiting Australia over the years."
@peta I'm an Australian wildlife rescue volunteer. #SteveIrwin and his family gave an awful lot of quiet, unpublici… https://t.co/OYwpwJp6H7— Greg (@Greg)1550966226.0
Someone also edited PETA's Wikipedia page out of anger with their latest tweets, Plant Based News reports.
@peta https://t.co/dITnPKn5zo— Jason Milam (@Jason Milam)1551189413.0