I love makeup! To me, it’s all about expression and feeling more like myself. But what I don’t love? Spending hundreds of dollars (that I don’t have) on name-brand makeup products. Especially not now that there are so many incredible budget-friendly brands that are making products to rival those luxury items! It seems that Amazon Canada might be having a sale on makeup items, so I’ve rounded up some of my all-time favourites from a variety of affordable makeup brands (think NYX, e.l.f., Wet n Wild) so you can fill your cart and stock your makeup cabinet with these can’t-miss products while they’re on sale!
e.l.f.’s Beloved Power Grip Primer Is Currently 5% Off
The Power Grip Primer from e.l.f. is one of the most incredible products! This primer is tacky enough to grip your favorite foundation and products onto your skin throughout the day, smoothing pores and blemishes, without being too heavy or uncomfortable. It’s a must-have in your makeup bag of affordable items.
Bring Home the Wet n Wild MegaGlo Stick While It’s 5% Off
Contour is always popular, and what’s been really popular lately in the realm of affordable makeup has been the Wet n Wild MegaGlo Stick. It’s a full-coverage, creamy product that helps you sculpt your face, all over your face, and will last all day long!
Volumize and Lengthen With the Maybelline Mascara That’s 40% Off
If you want sky-high lashes that still feel lightweight and clump-free, then you’ve got to bring home the Maybelline Sky-High Lash Sensational. It’s smudge-proof and flake-free, made from a gorgeous formula that’s going to go on easy and feel great while it’s on (all. day.).
Fall in Love With This e.l.f. Putty Blush While It’s 5% Off
I love this lightweight, blendable e.l.f. Putty Blush. It’s creamy, lightweight, and it’s ultra-pigmented, so you can use just a little at a time to make a bold and bright statement without wasting any product. It’s infused with Argan Oil and Vitamin E, so you can enjoy healthier, happier skin along underneath your makeup.
A Super Affordable Set of Makeup Brushes and Save 33%
Bring home these gorgeous makeup brushes without breaking the bank! They’re super affordable, they’re gorgeous, and they offer you a smooth, complete coverage with their beautiful and blendable synthetic bristles. It even comes with two great makeup sponges for a variety of coverage options!
Save 11% on the NYX Marshmellow Smoothing Primer
NYX is one of the world’s favourite affordable makeup brands. And one of their best products, in my humble opinion, is this Marshmellow Primer! It’s so soft, it hydrates my skin, it evens my skin tone, and it even minimizes textures for a smooth and clean application of your foundation, contours, and concealers.
This Gorgeous e.l.f. Eyeliner Pencil Is 5% Off
The felt tip applicator of this liner allows you to get plenty of smudge-free control of your eyeliner for a beautiful application that lasts all day long. e.l.f. has made an amazing product that offers you the bold, powerful look you want from your all-day eyeliner.
Conceal, Correct, and Contour With This 5% Off Maybelline Stick
What can’t this Maybelline Instant Age Rewind Eraser do? It does it all! With it, you can conceal, contour, correct, and even highlight all with a single product. And, of course, it comes in tons of shades so you can find what’s just right for your skin.
Bring Home the Wet n Wild Always Naked Palette for 5% Off
Neutrals are great for everyone! And this gorgeous, neutral palette from Wet n Wild is perfect if you’re all about the no-makeup makeup look. You can go bold with a neutral smoky eye, or you can keep it simple and accentuate your eyes. The possibilities are endless!
Bring Home the e.l.f. Matte Magic Mist & Set and Take 15% Off
I’m all about a good setting spray, and this Matte Magic Mist & Set from e.l.f. has been my go-to lately. It doesn’t leave me looking or feeling dewy, which is just what I want if I’m heading in for a long day of work. It hydrates and refreshes my face while it’s on, and it helps keep everything in place all day long.
Save 23% on the NYX Micro Brow Pencil
NYX’s brow line is one of my favourites! The colour range is super impressive; the creamy formula glides smoothly over my coarse brow hairs, and the spoolie on the other end, unlike so many I’ve used before, doesn’t rasp across the tender skin when I use it!
The Wet n Wild Mega Last Lipstick is 5% Off
It’s hard to find an affordable lipstick that isn’t chalky and cakey. But I’ve done it! This Wet n Wild Mega Last Lipstick was formulated by a genius, obviously, because it feels fantastic when it glides on, and it doesn’t chalk up on you as you wear it throughout the day.
You’ll Love This e.l.f. H2O Proof Liner That’s 5% Off
Sometimes, you don’t want your eyeliner going anywhere. Especially not when you’ve carefully crafted the perfect wing (remember – they’re sisters, not twins!). That’s why you want to have the e.l.f. H2O Proof Eyeliner Pen. It stays in place all day long, even if you cry, and is super easy to control while you’re applying!
Game, Set, Powder! Take 5% Off
Personally, I don’t feel like my makeup is done unless I’ve set it all with powder. It’s one of the most fool-proof ways I’ve found to get my makeup to last all day long; it even helps support the hard work my setting spray is doing. I love this e.l.f. High Definition Powder that blurs imperfections while setting my product.
The Halo Glow Is Like Wearing a Filter
That must be why it’s called the Liquid Filter! This foundation is infused with hyaluronic acid to nourish your skin and fine powders to blur pores. When you use this as a part of your everyday routine, especially when paired with the primer, you’re working with a smooth, clean face that’s ready for your artistic hand.
Save 5% on the Wet n Wild Tinted Hydrator
I tend to run oily, so moisture is not my problem, but my best friend has super dry skin, and she swears by the Wet n Wild Bare Focus Tinted Hydrator. Unlike lots of other foundations, it doesn’t dry out your skin. It leaves it feeling nourished while also looking fantastic and smooth.
Keep Your Eye Shadow Where It Belongs and Save 5%
Honestly, I’m mad that it took me so long to start using eyelid primer, and when I started using it, you already know I had to try out the e.l.f. Shadow Lock Eyelid Primer. It helps to hold my shadows in place for a longwear look no matter how sweaty I get.
NYX’s Color Correcting Concealer Is 15% Off
One of the coolest things I’ve been taught by TikTok has been colour-correcting before I put on my foundation. It’s sort of like skincare magic, but it’s real life! Bring home this fantastic, creamy NYX Concealer Color Correcting Palette so you can practice a little skincare magic of your own.
Keep Your Skin Healthy and Hydrated and Save 5%
Holy Hydration, Batman! The e.l.f. Holy Hydration! Face Cream is a fragrance-free moisturizer that helps to repair those dry skin patches and keep your face looking and feeling soft and bright. Reviewers are absolutely raving about how amazing it feels and how lightweight it is.
The Flawless Face Brush From e.l.f. Is 5% Off
You might wonder why you need a single brush for half the price of an entire kit, but the answer is simple – the quality of this brush is luxury-level at budget-friendly prices. The bristles on this vegan brush help hit every square inch of your face with your product for a full coverage, blended look.
The NYX Jumbo Eye Pencil Stands In for Shadows and Is 5% Off
You can skip the eye shadows when you’ve got the NYX Jumbo Eye Pencil! It’s creamy, full-coverage, and pigmented. Though currently, my favourite thing to do is put down this white colour and then pack some powerful, bright shadows on top. Works like a charm!
Bring Home This Hydrating Cleanser for 5% Off
I’m so happy that e.l.f. has been stretching into the skincare world. They’re so amazing at creating makeup that of course they would be great at skincare! This Holy Hydration! Daily Cleanser pairs beautifully with the moisturizer to give you the happiest, most glowing skin possible sans makeup.
Keep Your Brows and Lashes Bold With the e.l.f. Clear Gel
Your lashes and brows are some of your most important features, but they need a little help to stay looking bold and bright throughout the day. If you’re looking for a product that can condition your lashes and brows while you make them look softer and thicker, then you’ve found it. It’s the e.l.f. Clear Brow & Lash Mascara.
A Color Correcting Primer From Wet n Wild That’s 5% Off
Green color correction helps to reduce the appearance of redness and irritation under your skin, which is why I’m currently obsessed with the Wet n Wild Glass Correct Color Correcting Primer. The green color helps the primer to keep my skin not just looking smooth, but also looking even.
The e.l.f. Poreless Putty Primer Is 17% Off
This primer is like a paint primer – it really works to smooth out every last line or imperfection that you don’t want showing up under your foundation. It’s perfect for all skin types, even the sensitive types, and leaves you with a shine-free matte finish that’s ideal for topping with your favorite products.
Save 5% on the NYX Butter Gloss
Lip gloss doesn’t just live in Y2K dreams – it’s back! And the NYX Butter Gloss proves that it’s better than ever. This formula is smooth and hydrating, keeping your lips looking glossy and kissable with just a single application. And it’s never sticky, which is definitely a win!
Try This New e.l.f. Blue Light Setting Mist and Save 5%
I won’t lie – I haven’t tried this one out yet, and I’m a little dubious, but I’m also equally curious, especially since there are so many 5-star ratings for this product! It’s a makeup setting spray from e.l.f. that’s been designed to help reduce the transmission of blue lights to the skin. Talk about advanced!
Keep Your Brows Thick and Bold and Take 5% Off
We love a good brow lamination! But who has the time to sit there for that process? And who, honestly, has the extra cash to burn? Skip your next visit to the salon and bring home the NYX Brow Glue instead! It gives you the hold you’re looking for to keep your brows looking bold, thick, and beautiful.
Enjoy the New Halo Glow Blush Beauty Wand at 5% Off
This seems to be the latest advancement in blush application. The puff ball applicator really helps to naturally diffuse the blush to give a more realistic appearance that isn’t too bright or overpowering in on place or the other. Get your hands on the newest from e.l.f. and see if you’re as in love as I am!
I Love the Wet n Wild Silk Finish and It’s 5% Off Now
Wet n Wild just really excels when it comes to lipsticks! This Silk Finish Lipstick goes on smooth and stays looking smooth throughout the day. It’s oil-based and enriched with vitamins A and E and aloe vera for the silkiest application and some terrific hydration.
Plump and Gloss for 5% Off With This e.l.f. Plumping Gloss
Sometimes, you want a pouty smile, but you don’t want to go in for the whole kit and kaboodle (like lip fillers). When that’s the case, you’ve got to use this amazing Lip Plumping Gloss from e.l.f. It helps keep your lips looking shiny, kissable, and pouty.