Celebrity consumption of a product is every marketing exec's dream. A purse is just a purse until it swings off the arm of a Kardashian; a book is just a book until Oprah reads it; and canned fish is just canned fish (or maybe chicken) until Jessica Simpson wonders about it.
Trend influencers come in all sizes apparently, because the latest item to strike gold with a celebrity "endorsement" has 4-year-old Prince George of England to thank.
Who among us didn't swoon at little Prince George on his first day of school?We all saw the adorable photos of the young prince going to school on his first day accompanied by his royal dad Prince William. We collectively squeed and related as we packed our own kids off to school. Look! The royals are just like us!
Yep. The royals are just like us!"Honey, I'll wear my crown jewel diamonds and you should wear your ropey suit for the looking up event today!" I say to my husband, every time we go out.
Who are we kidding? They're not like us at all.
Generally, we don't see a ton of legume-related trends.
via: Getty ImagesIn fact, lentil producers in central France have been struggling with sales due to poor crop yield and EU regulations, which complicate trade for farmers in general. But lentils are in demand (again?) thanks to one diminutive royal.