Meet 2019's new aesthetic: The VSCO Girl.
Teens have sorted themselves and each other into categories since forever. In the '50s, if you greased your hair and wore a leather jacket, you were a greaser. My dad came of age in the '70s, and he was called a "hippie" when his family moved to Kansas from California. In the '80s, the basics were called "yuppies." In the early '00s, they were called "hipsters." And now, here we are. Gen Z has come of age, and they've invented a new category: VSCO girl.
VSCO is a photo editing app with aesthetically-pleasing filters and a beachy California vibe. As such, the girls who use it have taken on some particular aesthetic hallmarks.
For decades, the defining attribute of any subculture has been art.What do you listen to? What do you watch? What do you read? The answers to those questions have defined where you "fit in." Especially in junior high school.
Along with taste, a certain aesthetic has always been desired in order to fit in.In the '50s, it was the greaser look. Then it was jam bands and long flowing hair through the '60s and into the '70s.
In the '70s, music became a huge factor in where you fit in.The rock vs. disco debate features in TV show Freaks and Geeks as a throwback to the late '70s/early '80s. Even The New York Times wrote an article about it.
Soon, socio-economic class came into play.By the '80s, if you had money and bought a Porsche, you were a "yuppie" and played the villain in John Hughes movies.
In the '90s, we got Grunge and Pop.The aesthetics that ran through the '90s, are back today. Doc Martens, Birkenstocks, sweetheart dresses, even scrunchies are all making a comeback.
The bridge between the '90s and 2019 is, of course, the internet.The internet changed everything. Now that there's unlimited access to everything, anyone can become part of a niche subculture.
Perhaps the most derided subculture of Millenials is the hipster.destroyed civilization, like dividing by zero or something.
Gen Z, the generation after the Millennials, doesn't even remember life before the internet.
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