Selena Gomez has had a busy year. Though her ex-boo Justin Bieber married his new flame Hailey Baldwin, it didn't mean the end of drama between the trio. But Gomez seems set to rise from the ashes - rising above the noise with critically acclaimed new music and even a tattoo many suspect is a subtle nod to her past relationship.

And now she's announced a brand new business venture that has beauty fans feeling very excited!

For a long time, Selena Gomez and Justin Bieber were love's young dream.

via: Getty Image

The pair had a longstanding on-again, off-again relationship - and many believed they would end up together in the end.

But sadly, things weren't to be.

And it seemed as though Bieber couldn't give Gomez the love she deserved amidst his struggles with drug abuse and the struggles of fame.

Justin has since addressed his poor behavior.

And while not making excuses, he's owned up to his past and expressed regret for his treatment of Gomez in his youth.

The pair split for good in March of 2018.

via: Getty Images

And very quickly, Justin jumped into another tumultuous, whirlwind romance - this time with model and daughter of Stephen Baldwin, Hailey.

The pair secretly married in September of 2018.

Notice anything about that date? Well, just 5 months beforeJustin was still embroiled in his old Selena drama. In anyone's book, he moved on pretty quick.

And, as you'd probably expect...

Selena was nowhere to be seen amongst the guests. It's awkward enough to consider having an ex as a wedding guest - let alone one who had been dating the groom up until months before the ceremony.

Gomez kept a composed silence on the topic.

But when she dropped her brand new single, let's just say fans began reading into the lyrics.

It seems to fans the message of the song is clear.

via: YouTube

Gomez wrote on her Vevo, "This song was inspired by many things that have happened in my life since releasing my last album. I want people to feel hope and to know you will come out the other side stronger and a better version of yourself."

Here's the full song.

With lyrics like "You turned me down, and now it's showing / In two months you replaced us / Like it was easy / Made me think I deserved it / In the thick of healing, yeah," it seems hard to deny Gomez is referencing the new Biebers.

"I needed to lose you to find me."

"I needed to hate you to love me, I needed to lose you to love me."

And following on from this, Selena unveiled a very controversial new tattoo.

She's no stranger to an inking - but this one might be here most out-there yet.

Because people noticed something ...

And the Justin and Selena conspiracy theorists are out in full force.

She posted about the tatt on her Insta.

And, as ever, fans cannot stop talking about Justin!

Many pointed this out.

via: Twitter

There's another famous neck tattoo enthusiast out there - Bieber himself!

And that's not all.

Selena's tatt reads, "Rare," which is the name of her album. The album that's basically about Justin Bieber.

Here's the tattoo that's got the whole internet talking.

via: Instagram

What do you think? A message to Bieber? Or fans reading too much into things?

And now Justin 'n' Selena believers have more exciting news.

Because Selena has made another exclusive announcement.

Alongside music, there's always been another passion in Selena's life.

She's always been a huge fan of beauty products, and loves experimenting with her look.

And, like anyone with a passion for makeup ...

It seems she's set to launch her very own beauty brand!

She teased the announcement on her Instagram.

And it didn't take fans long to guess what the "really exciting and very special" project was going to be.

"I am launching my own beauty brand and it is called Rare Beauty."

"This is something I started working on two years ago. I found the right partners and the right team."

"It’s important to me because I wanted to make a brand where you feel comfortable."

"It’s not just a brand. It’s going to be a lifestyle. I want girls and boys and men and women to feel comfortable."

"It’s meant to be enjoyed; it’s very special. We are not meant to look like everybody else; we’re meant to look like ourselves."

"The line is going to be at every Sephora store, and we will go globally next year."

"There’s lots and lots of other things I want to share with you guys, but we’re going to share them within a few months."

"A lot of what’s coming up is going to be in participation with you guys. I want your help to build the brand because I want it to be real [with] real stories and real people and just a place where people can feel like they’re in a community. Where they don’t feel pressure to look like anything but themselves."

Here's the full video from her Instagram live.

We're excited to see what products come from this brand! Fancy more from celebrity beauty brands? Scroll on for all the details on Lady Gaga's Haus Beauty.