0days0hours0minutes0seconds

Amid the coronavirus outbreak, there have been some incredible acts of kindness. From celebrity donations to people offering to do the grocery shopping for those who are vulnerable, people have really been going above and beyond to help in any way they can.

And now, the latest move comes from Sony, who has announced a global relief fund.

Keep scrolling to find out the key 3 areas the money will be spent on...

 

In response to the coronavirus pandemic, there have been some heartwarming acts of kindness across the globe.

So, before we get into Robert Kraft's gesture, let's have a look at some of the amazing things people have been doing to help.

Let's kick off with donations.

Several celebrities have been donating money to coronavirus relief efforts to try and help find a cure for the virus.

Legendary fashion designer, Ralph Lauren, donated a generous $10 million last week.

But, of course, that wasn't all. The fashion brand also announced that it is also preparing to produce medical-grade protective materials such as gowns and masks for frontline healthcare workers. WWD reports that the brand is working with its U.S. team to create 25,000 isolation gowns and 250,000 masks.

L.A. Clippers owner, Steve Ballmer, has pledged $25 million.

The former Microsoft executive made the donation on behalf of himself and his wife.

Even Kylie Jenner has also done her bit to help.

Kylie Jenner donated the sum of $1 million dollars to help fight coronavirus. Her money will go towards providing face masks and other essential equipment.

Some celebs have come up with more creative ways to raise money.

Elton John hosted a benefit concert, titled iHeart Living Room Concert For America, on Sunday featuring a ton of famous faces performing from their homes including Billie Eilish, Mariah Carey, Alicia Keys, Backstreet Boys, Sam Smith, and Lizzo. As per the BBC, the amount raised from the event was not immediately revealed, but Procter & Gamble gave $500,000, which was also matched by Fox.

But of course, it's not just celebs who have been making a difference...

Organizations, companies, and of course, ordinary people have also been mucking in.

One man turned his school bus into a delivery truck for Food for Kids.

"They delivered 10,000 meals Friday. Made my day."

Pay it forward.

This is such an amazing idea.

Helping kids stay creative.

"We delivered two dozen creativity bags before our Facebook post exploded. Now we have 700+ requests and cannot continue to self-fund. These bags are designed for low-income families with kids between 4 - 11 years old. They include activity books, crayons, pencils, pipe cleaners, construction paper, play-doh, stickers, and more. Each bag has a variety of items to keep your kids engaged," their page reads.

Even the smallest of gestures can go a long way.

Motivational messages and rainbows have been popping up on sidewalks and windows across the globe.

The latest move in a bid to tackle the virus comes from Sony.

via: Shutterstock

The studio, who have just announced that they are pushing back all of their summer 2020 projects to next year, have revealed what they are doing to help those affected by the virus.

The company has announced a global relief fund...

via: Getty Images

Totaling a whopping $100 million.

The fund was announced via a press release today.

via: Getty Images

"Sony extends its condolences to the families of those who have passed away as a result of the COVID-19 crisis, and extends its sympathies to all those who have been impacted," Kenichiro Yoshida, President, and CEO of Sony Corporation, said in the press release.

What exactly will the money be spent on?

via: Shutterstock

Well, the company says that the newly announced fund is aiming to help those involved in frontline medical and first responder efforts fight the spread of the deadly virus.

That's not all...

The money will also go to supporting kids and educators now working from home, as well as providing relief for creators and others in the entertainment industry.

The company expanded more on this through their statement today.

via: Getty Images

"In order to overcome the unprecedented challenges that as a society we now face around the world, we will do all we can as a global company to support the individuals on the frontlines of the battle against COVID-19, the children who are our future, and those who have been impacted in the creative community," it read.

They continued:

via: Getty Images

"Sony will seek ways to support up-and-coming creators, artists and all those in professions supporting the industry, who have been impacted by the cancellation or postponement of concerts and live events, or the shutting down of film and television productions."

According to the press release, the first to benefit from the fund will be $10 million donations to the COVID-19 Solidarity Response Fund for the World Health Organization.

A matching gift program for company employees -  roughly at 110,000 worldwide - has also been launched today.

This is an amazing gesture.

Well done, Sony!