Target To Keep Stores Closed on Thanksgiving for Good

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Target has announced that they will keep their stores closed on Thanksgiving for good.

Target stores will remain closed on Thanksgiving in a permanent shift.

The change will bring to a close a tradition that they have embraced for several years.

For over a decade, Target has started its Black Friday sales a day early by opening its stores on Thanksgiving, the Independent reports.

It is reported that Target, among others, started a day early in order to compete with the likes of Amazon, however, it frequently received criticism as it meant people had to work the holiday.

Stores such as Costco and Nordstrom have never opened on Thanksgiving as they claim they wanted to respect the holiday, the outlet reports.

Places such as the Mall of America in Minnesota have also decided to remain closed on Thanksgiving in recent years.

Target’s decision to close comes after retailers were forced, last year, to extend their sales period over a longer time in order to limit customer numbers in stores.

A move that appears to have worked as statistics from the National Retail Federation suggest that U.S. holiday sales for November and December 2020 rose 8.2% up from the previous year, the outlet reports.

It also predicts that this year will see an increase of between 8.5% and 10.5%.

In a note to employees, Target CEO Brian Cornell reportedly wrote that this is their “new standard.”

“What started as a temporary measure driven by the pandemic is now our new standard, one that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours,” he wrote.

What do you think about the move?