Target’s Newest Swimsuit Campaign Is Missing One Little Thing

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Going shopping for a swimsuit isn’t usually the most fun experience a woman can have. It’s just awkward, often more so when you’re bombarded by pictures of the suits on models whose body types the average American woman simply can’t relate to.

“It was important to us to use photography that represented their true beauty, without filters,” the website said.

“Target shows women of all shapes, sizes and colors looking beautiful and confident in themselves and their swimsuits and that resonates with women everywhere,” Crawford said. “Confidence is contagious!” You can shop the whole collection on