Okay, so if you don't know me, you might not know that I have a No Cheese Wasted policy that is strictly enforced in my apartment. You might be thinking to yourself "but John, what about cheese that goes bad?" and to that, I would say, "you underestimate how fast I can eat an entire bag of Costco shredded cheese." Impressed? Probably not.
But there's a new "wasteful" cheese trend attacking the internet right now that I am so on board with. And it's my job as a pretend journalist to tell you exactly what's going on here, but I almost don't want to, because the videos much better speak for themselves.
But basically, parents are throwing cheese on everything, their children, their pets, their partners. It's just an American cheese paradise, and I (and the Kraft Corporation) am loving it. Please enjoy your favorite slice of plastic cheese as we present to you the best Twitter videos we can find, along with some of our favorite internet challenges this year.
From challenges including our adorable pets...to making our little siblings scared-straight.
And we can't forget the plethora of dancing challenges.
But ladies and gents, it's a new year, and that means there's a new challenge in town.This one involves babies and cheese, and quite frankly doesn't make much sense.
Like, But trust me, it's pretty cute.Like, who can't resist babies and cheese? What a magical combination.
The video that started it all.The tweet has since been deleted, but the internet is forever, so please enjoy the first bad dad on the internet to throw cheese on their child.
"Can I interest you in some more food?"I love how her reaction is a combination of shocked and incredibly offended.
Bandana game on point.
Introducing Logan, the Cheese Ninja -#cheesechallenge https://t.co/xxXnHO1ou5— Michael Tsang (@Michael Tsang)1551625916.0
This baby just got sent to the shadow realm.
#cheesechallenge thanks for participating kendall https://t.co/RdtOfQWsnJ— kailey reau (@kailey reau)1551542045.0
Does that cheese already have a bite taken out of it...?
#cheesechallenge she was unfazed https://t.co/6IEXwKDRPz— Amelia (@Amelia)1551584196.0
Some people think this is super weird.
stop filming yourselves humiliating your children and publishing it online, you weirdos https://t.co/kWlfGaBrIv— Mollie Goodfellow (@Mollie Goodfellow)1551688824.0
The peace treaty cheese challenge.
Here’s my version of the #cheesechallenge https://t.co/nJ1bqydNVY— Ryan Kruger (@Ryan Kruger)1551544721.0
This is a new twist I definitely wasn't expecting.
The cheese challenge cat edition 😂😂😂 #cheesechallenge https://t.co/QurGtxzmae— Daisy (@Daisy)1551839141.0
A succinct "no thank you.""Hi there, I'm sorry but I will not be participating in this today." Which is pretty much my mood at all times.
Ooh, this looks like a good one!
Mines better. #cheesechallenge https://t.co/gm3Xp20jDi— Val Mack Jr. (@Val Mack Jr.)1551639862.0
That's... not a slice of cheese.
Throwing cheese at your kids causes no long term mental health issues...as yet! 👌🏻#cheesechallenge https://t.co/v9yG5WdOVa— Jo Hall (@Jo Hall)1551553750.0
I love the ones where the children just don't know what to do with themselves.
You know I had to introduce her to the #cheesechallenge nbd https://t.co/XiiCKoPgs7— sofia. (@sofia.)1551718712.0
This baby gets a little help.
when you decide to do #cheesechallenge on your baby but someone else takes part in it 😭😂 https://t.co/HSypAJFLnk— babymama💋 (@babymama💋)1551740537.0
More dogs. More cheese. More happiness.
All I had to was crinkle the wrapper and this happened #cheesechallenge https://t.co/66Ac0n8ill— barlow thee stallion (@barlow thee stallion)1551652365.0
This is me.
When you go to the kitchen and dad is opening a package of cheese. #cheesechallenge https://t.co/K2phVyWEK6— ᴬᴺᴳᴱᴸ ᴳᵁᴱᴿᴿᴱᴿᴼ (@ᴬᴺᴳᴱᴸ ᴳᵁᴱᴿᴿᴱᴿᴼ)1551632926.0
A driveby cheesing.
Got em 👋🧀 #cheesechallenge https://t.co/VPNjPBNndp— Esmé Bernier (@Esmé Bernier)1551650545.0
Wait... that's not a baby.
my poor father #cheesechallenge https://t.co/2IhyM6fWff— noora (@noora)1551848719.0
Doggos love cheese!
Dogs > Children #cheesebaby #cheesechallenge https://t.co/B8104dvUAq— J Tyler Jones (@J Tyler Jones)1551848527.0
He's so happy.
Bibo likes cheese too #cheesechallenge https://t.co/bfofWFhyI6— Bobby Dipshit (@Bobby Dipshit)1551840490.0
Stop. Enjoying. The cheese.It's confusion and delight, which is kinda like what happened to me the first time I chugged one of my grandmother's Mike's Hard Lemonades. And then I was immediately punished with a piece of American. Just kidding, my parents have never been that ahead of the curve.
That's... not how this works.
No one told me it had to be a slice of cheese... #cheesechallenge https://t.co/uhtSFXFtIJ— Josh (@Josh)1551773157.0
When the cheese becomes a mask.Next time I go to the spa, I'm asking for this. I don't care if I have to bring my own cheese.
Nowhere is safe.
The #cheesechallenge is a thing, right? 😂 @MorganCoook https://t.co/GC0YafY9gw— •Lana• (@•Lana•)1551410725.0
Again, that's not how this works.
#cheesechallenge getting better! https://t.co/wzG7hBfauB— Gab Dagenais (@Gab Dagenais)1551813715.0
"What do I do with this?""Well, I guess I'm in this weird food chair, so it's time to eat." My life philosophy. I still eat at those things.
This one has it all.
Can we talk about how my dog was more excited about the #cheesechallenge then my dad was😂 https://t.co/mLBJbDO8am— Kαilee Mυɾρhy (@Kαilee Mυɾρhy)1551564336.0
This baby is shook.
#cheesechallenge 🧀 Sorry Dean https://t.co/Ejhet7muOC— ag (@ag)1551812309.0
Yes. Ruin that selfie.
I laugh so hard 😂😂 (cc @CharlottedWitte) #cheesechallenge https://t.co/jVBI8IUYTB— Charlotte de Witte Nation 🌏 (@Charlotte de Witte Nation 🌏)1551662143.0