The Victoria's Secret Fashion show is one of the biggest and most iconic in the business. With a star-studded line-up that boasted the likes of Kendall Jenner, Gigi Hadid, and Naomi Campbell, it truly is one of the biggest annual shows in the fashion industry.
Keep scrolling to see what this cancelation will mean for the company and the potentially huge reasons behind the change.
You'll be surprised...it's not what you think!
The Victoria's Secret fashion show is pretty much the Superbowl of the fashion industry.The lingerie brand's annual televised fashion show is one of the most highly anticipated of its kind, with celebrities including Lady Gaga, Halsey, and Ariana Grande having performed at the event alongside a whole host of "angels," who take to the catwalk donning extravagant ensembles and, most famously, adorning angel wings.
The show has been around for a fairly long time.
via: GettyWith nearly 2 decades of televised catwalk-fame under its belt, the brand has naturally managed to add quite a few a-listers to its books, including the likes of Gigi Hadid, Kendall Jenner, and famed '90s models, Naomi Campbell and Tyra Banks.
But, despite the star-studded lineup and gleaming celebs, the show has been slammed for one reason in particular....its lack of diversity. But, given the fact that it's a lingerie brand, you're probably not all that surprised to hear that its models are in keeping with one very generic body ideal.
The brand has previously come under fire for its casting decisions.Because, you guessed it, people criticized the company for hiring exclusively tall, thin models for its shows, making for quite a painfully exclusive catwalk. Like c' mon, really? In this day and age?
But, recently, the brand really overstepped the mark.
via: GettyThe label's Chief Marketing Officer, Ed Razek, sparked outrage after claiming that transgender or plus-sized models shouldn't be allowed to walk in the show. During an interview with Vogue last year, when asked why he wouldn't consider casting a transgender model, Razek said that he didn't believe that they should be featured, because the show is a "fantasy." What? Surprisingly, this isn't the reason the show has been canceled...
As you can imagine, people were furious over the comments.
Bye bye #VictoriaSecret! These comments along with the fact that this “fantasy” they are trying to create caters to… https://t.co/Q19Mo9xggy— Carla Bonilla (@Carla Bonilla)1541953079.0
The brand seems to pick and choose when it wants to support the LGBTQ+ community.
@AverySwift13 Exactly. Can we talk about Victoria Secret tried to slide in all rainbow clad just in time for pride… https://t.co/Hb5fyDq461— Nikki 🌟 Eyes Full Of Stars (@Nikki 🌟 Eyes Full Of Stars)1561170979.0
In fact, the label's problematic past caused one of its own "angels" to call it quits.
via: GettyFollowing the controversial anti-trans and plus-size comments, former Victoria's Secret model, Karlie Kloss, chose to pull the plug on her relationship with the lingerie giant earlier this year.
Here's what she had to say about parting ways with the company...
via: GettyCiting the reason for her decision, the model told British Vogue: “The reason I decided to stop working with Victoria’s Secret was I didn’t feel it was an image that was truly reflective of who I am and the kind of message I want to send to young women around the world about what it means to be beautiful."
Following the huge backlash, Razek apologized for his comments.
Please read this important message from Ed Razek, Chief Marketing Officer, L Brands (parent company of Victoria’s S… https://t.co/su2iz2qQ77— Victoria's Secret (@Victoria's Secret)1541822508.0
But it seems that his apology wasn't enough...
@VictoriasSecret You specifically said trans models didn’t make it in past shows because they weren’t a part of the… https://t.co/nzbICTo2Su— Raquel Willis (@Raquel Willis)1541872576.0
As in an attempt to quiet the backlash, the lingerie giant underwent a re-branding.Harpers Baazar, the company announced that it will no longer televise its famed fashion show, writing: "We have decided to re-think the traditional Victoria’s Secret Fashion Show, going forward, we don’t believe network television is the right fit," in an email sent to fellow employees. It was a pretty bold move from a company that's been underpinned by its world-renowned runway shows.
It seems this was the beginning of the end for the annual fashion show.The company may be undergoing a complete re-thinking of its branding, but it seems its flagship runway show couldn't be saved...
The company has officially pulled the plug on its annual fashion show.
via: Getty ImagesThe lingerie brand's parent company, L Brands, confirmed the fate of the iconic show in an earnings call on Thursday.