Eleven years ago, a movie burst into public consciousness, simultaneously titillating and horrifying the American public. It was called Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan — Borat, for short — and it was created by one-man meme-generator and actor Sacha Baron Cohen.
Between its risqué shenanigans (who can forget the nude hotel fight?) and bare-faced lampooning of American culture (remember the whole idiot-patriot cowboys bit?), the film, which toed a thin line between documentary and fiction, captured the American zeitgeist.
We had never quite seen anything like it before.
Borat quickly became the source of the year's greatest memes.
The movie was so infamous, Kazakhastan's authorities banned the film and threatened to sue Baron Cohen.told politicians that after the film's release "the number of visas issued by Kazakhstan grew tenfold." He added, "I am grateful to 'Borat' for helping attract tourists to Kazakhstan." Niiice...
Borat was not only an international juggernaut, it also sparked a fashion revolution.
The Borat mankini was so popular, people even made art out of it.painting of Donald Trump in the glorious one-piece, and The Huffington Post struggled at length for a suitable name to call it, although we personally like "The Persistence Of Memory You Can’t Unremember" best.
Now, a little over 11 years to the day the film first came out, a new generation is embracing Borat's most lasting cultural legacy.
What was their crime, you ask?
The men had been trying to pay homage to Borat in the most Borat way possible.
All seemed very hopeless, and not "niiice" until a very familiar person stepped in.
Sacha Baron Cohen has offered to pay 22,500 tenge (£51) fine for six Czech tourists who were reportedly detained by… https://t.co/1NrnY0fksx— Elliot Wagland (@Elliot Wagland)1511276552.0
The jokes on social media, as you can imagine, were relentless.
Six men from the Czech Republic got arrested in Kazakhstan for wearing Borat's classic lime green MANKINI! The m… https://t.co/IaxAt6KcrB— The Showgram (@The Showgram)1510831771.0
Other people had problems with people still doing "Borat" jokes in 2017.
Tourists Fined For Borat Costumes Don't Realize It's 2017 - https://t.co/x6Cxu5pbnf https://t.co/L6aEHwABTW— Cracked.com (@Cracked.com)1511379124.0