It’s certainly not the production values. Maybe it’s the spirit of the people behind the ad itself. What they lack in money they more than make up for with…something.
I guess it depends on the ad, as you’ll see soon enough!
Which makes us want to cheer them on. That makes sense, doesn’t it? Who doesn’t love an underdog, even one who’s appearing on TV to shake some cash out of your pockets?
Like, say, an animal shelter? Those low-budget operations aren’t just fueled by resourceful folks, but those who have a vested interest in taking care of at-risk animals for not much money.
That’s something EVERYONE could get behind, right?
Oh, there’s one more thing everyone loves: a cheesy, charismatic host who’s in on the joke!
Most local commercials are cheesy and lame with awkward business men shouting about “Wheels and Deals!” but this one from Fur Kids, Georgia’s largest no-kill animal shelter, is basically winning the hearts of the Internet.
As you’ll see, their work on a VERY tight budget speaks for itself. If you’ve ever seen a group of people make more with less, I think they’ve probably got a future in independent film.
Take a look at the finished product on the next page. In the meantime, prepared to be charmed by some wonderful people!
It also managed to take the world’s saddest song, “In the Arms of an Angel” by Sarah McLachlan, and make it funny, which isn’t easy to do.
It’s about time that someone claimed that song back from the sad puppy landscape in which we now perceive it. The fact that an animal shelter — of all places — was able to get a laugh out of THAT song is a minor (or major) miracle.
I think they need to make all the commercials on TV going forward. Take a look at the sum of their efforts in the glorious finished product.
Isn’t that the greatest thing you’ve seen? At least, the best thing you’ve seen today? Of course it is.
Ask and ye shall receive. Also, you’ll get an update on how the shelter is doing. No, they haven’t pivoted from being an animal shelter to a movie studio…yet.
People loved it, and the raves came in shortly thereafter. Not only does that mean that they scored notoriety for a commercial-well-done, but attention online also translates to something else animal shelters are in dire need of…
The commercial netted Fur Kids a windfall of cash.Unfortunately, none of them are millionaires or anything, but they are definitely in better shape than they were, which is great news for Florida-area animals.
That effort took extra manpower and facilities, which translates to a bigger cash drain. Of course, you can’t put a price on the well-being of animals, but…there is one. It’s not cheap.
They’re in the business of matching up humans and pets in wonderfully symbiotic relationships. And business is good!
This tweet sums up the takeaway nicely and is perhaps the highest praise those crafty shelter employees could ever ask for.