If you've ever ordered anything from Amazon, then you know the struggle. You order something small like batteries or a keychain, and Amazon delivers it to you in a gargantuan box filled with 30 feet of that air pocket stuff.
You probably shake your head and mutter something to yourself like, "Oh, Amazon. When will you learn?" before breaking down the box and adding it to the pile. But as it turns out, Amazon already has learned, and there's a very good reason for why they're always sending your little stuff in big boxes.