Jake Moreno is a 22-year-old student at Salt Lake Community College in Utah. According to Moreno, he has "about 0 skills" when it comes to talking to women. However, there was a woman named Hannah that he was interested in dating. So he did what any guy might do.

He asked his professor for help. Now, most professors encourage students to come to their office hours to discuss papers and the like. But once Moreno explained his dating predicament, his professor was thrilled to be able to help him out.

Together, the two of them crafted the perfect approach to texting Hannah.

via: Twitter

Moreno's professor explained the delicate balance between the three modes of persuasion: ethos, pathos, and logos. Ethos is an appeal to ethics, or an attempt to convince audiences of the speaker's character. According to Moreno's diagram, his ethos argument is that he's a nice guy looking for a friendly outing who is "kind of cool sometimes." Logos is an appeal to logic, or an attempt to convince audiences using logic or reason. Moreno reasoned that a date means free food and a break from work. Genius! Pathos is an emotional appeal. Moreno's pathos argument? "It will be fun!"

Using Moreno's carefully created diagram, he and his professor crafted the perfect text message for Hannah:

via: Twitter

And it worked! Hannah agreed to the date. Of course, how could she have resisted? It was the most persuasive and logical pickup of all time.

A couple days later, Moreno and Hannah went on their date. Moreno was clearly very excited about it.

Also, they fingerpainted the sunset?! Why did Moreno say he had zero skills? It certainly seems like he knew what he was doing. Unless he asked his art professor for date activity ideas...

Needless to say, everyone on the Internet is now taking notes.

Hm, ethos, logos, and pathos, you say? Interesting. If you listen closely, you can hear the sound of hundreds of students signing up for a philosophy course.