Few things move faster than the world of advertising. If a brand can't keep itself up-to-date and relevant, it sounds a death knell for the product in question, no matter what it is. Sure, some things are easier to sell than others (we're looking at you, toilet paper), but most products have to find a way to stay fresh, compelling, and memorable to consumers.
And some brands take the "memorable" aspect of advertising to lengths unseen.
Whiskey River Soap Co. is such a brand. With colorful bar soaps and wit to spare, this company is determined to make sure its customers stay clean, and laugh along while they banish dirt.
The fast-paced world of advertising seems like it never sleeps.
It used to be that our exposure was slightly limited.
Social media has made advertising ever-present.
Because the market is now oversaturated with ads, it makes standing out even more important than ever.
But what about the brands out there reinventing the wheel?
If wit is what it takes to stand out in a saturated market, Whiskey River Soap Co. has a running start.
Take a glance at the products, and it's easy to see why they stand out.
Being able to expand a product allows this company to cast its net far and wide.
The branding is pretty consistent in other aspects of presentation, too.
Did we mention the humor continues onto the back of every product?
@AjChasingmytale Company is Whiskey River Soap Co. (plus the back is funny). @whiskeyrivrsoap https://t.co/MTwckE5j5D— Kimberly A. Riley (@Kimberly A. Riley)1492015818.0