I think TikTok may now outdo YouTube as the best place to see the latest beauty products in action. Just scroll through the feed and you’ll find all the hair, makeup and skincare trends. The videos are short and have great music, so it’s lots of fun!
In a single session of scrolling, I found tons of things I want, like this matte liquid lipstick that’s super pigmented, and this CC cream that won Allure’s Readers’ Choice Award last year. Oh, and this Instant Age Rewind concealer is in my Amazon shopping cart right now. Check out my full list of 37 Amazon beauty products that TikTok made me buy. You’re sure to want one or two. Or 20.
You will love our editor’s curated product picks! FYI: We are an Amazon affiliate partner and may get a share of the sale of your purchase (at no cost to you).
The best deals selected by the 22 Words team for you.
Your Lips Will Look and Feel Beautiful With This Bestselling Lip Butter Gloss
This NYX lip butter gloss is a beauty industry bestseller. It’s got amazing colors and is rich and moisturizing. Check out the shades on @mariserandall’s TikTok. She’s got them all! You can’t beat the names NYX came up with for the shades, either. Devil’s Food Cake, Apple Crisp, Marshmallow, Creme Brûlée … the list goes on and on. (I want to try the bright-and-wild Blueberry Tart!)
Moisturize and Brighten Your Skin With This Deliciously Light Toner Cream
Shoutout to TikToker @glowwithava’s Amazon Korean Skincare Favorites for Under $20. As she says in her video, this toner cream “melts into your skin like a soufflé.” It’s full of water and vitamins C and E to hydrate and nourish your skin while evening skin tone.
This Eyeshadow Palette Comes With 60 Colors and Has a 4.7-Star Rating on Amazon
Thanks to TikToker @scurtoworld for introducing me to this gorgeous eyeshadow palette with 60 different colors. There are metallics, mattes, glitters, shimmers, satins, and more. They’re highly pigmented and blendable.
These Mechanical Eyeliner Pencils Come in Bright, Beautiful Colors and Cost Only $3-$6
TikToker @kristinazias says she wants these eyeliner pencils in every color, and I do too! I already own the simple brown and black, but now I’ve got my sights set on the purple and gypsy blue.
This Shampoo Uses Natural Ingredients to Clarify the Scalp and Make Your Hair Shine
I love the natural ingredients in this shampoo. It uses apple cider vinegar and oats to clean and soothe the scalp, leaving hair with a healthy shine. @phithegoldenskin features it in her TikTok video on affordable shampoos for those with oily hair and scalps.
The best deals selected by the 22 Words team for you.
The best deals selected by the 22 Words team for you.
This Full Coverage Color-Correcting Cream Is an Allure Readers’ Choice Award Winner for 2020
This is one powerful little CC cream. It offers full coverage, has SPF 50, and is a chock full of stuff that’s good for your skin, like hyaluronic acid, hydrolyzed collagen, and peptides. TikToker @lauraodegard calls it a game-changer. “I’m obsessed!”
Store Your Makeup Sponges in This Ventilated Silicone Capsule That Keeps Them Fresh and Clean
Thanks to @teresalauracaruso for turning me on to this makeup sponge holder. It’s perfect for storing sponges when you’re traveling or even just for throwing one in your makeup bag when you’re on-the-go. It’s made of silicone, so it’s soft and flexible, and it has ventilation holes in the bottom to keep your sponges from getting musty and moldy.
This Castor Oil Works Great as an Eyebrow and Eyelash Growth Serum
TikToker @kelseyvenkov puts this castor oil on her eyelashes every night, and it’s helped lengthen them. This bottle of castor oil even comes with applicators for use on eyebrows and eyelashes.
Get Soft, Hydrated Lips With This Orange Spice Exfoliating Sugar Lip Scrub
Shoutout to TikToker @lauraodegard for turning me on to this delicious lip scrub. It sloughs off dead skin cells and infuses lips with hydration, leaving them soft and supple. And it’s made with organic ingredients.
This Eye Cream That Can Help Reduce Puffiness
The worst part of my morning is waking up with puffy eyes — but conversely, the best part is getting rid of them with this soothing eye cream. Not only does it help get rid of puffiness, but the tri-peptide blend also works to help firm up wrinkled skin. Dab it gently underneath your eyes, and its matte finish means you won’t have to walk around looking glossy.
These Giant Velcro Rollers Are all Over TikTok: They Give You Extra Volume and Bounce
It’s so fun watching TikToker @hannahwiththelipstick put these extra-large rollers to the test. She ends the video with mouth agape and hair bouncy beautiful. “You guys, you have to try this!”
These Amazon Bestselling Sheet Masks Have a 4.5-Star Rating and Come 16 in a Pack
@billiexnewland features these face masks in her TikTok video Best Korean Beauty Products on Amazon. They’re Amazon bestsellers, and you get 16 different types of masks in this package. Plus, you can choose from other package sizes and assortments.
This High-Potency Vitamin C Serum With Hyaluronic Acid and Vitamin E Is Like Beauty in a Bottle
TikToker @teresalauracaruso says this vitamin C serum has really helped fade her hyperpigmentation. It’s also great for reducing age spots and sun damage and promoting collagen and elastin.
This Moisturizer Specifically Made For Dry Skin
Thirsty skin is no match for this bio-complex moisturizer! The blend of squalane, hyaluronic acid, and glycerin gives it a silky feeling as it glides onto your skin, locking in moisture for hours — and a little even goes a long way. Plus, it’s made without any parabens, fragrances, or sulfates.
Nourish and Revive That Dry, Over-Processed Hair With This Luxurious Collagen Hair Mask
TikToker @billiexnewland first introduced me to this collagen hair protein treatment for damaged, over-processed, dry, or unruly hair. It’s an amazing deep-treatment mask you can use at home to get salon-fresh results.
Check Out This Three-Barrel Hair Waver in Action on TikTok: The Results Are Beautiful
TikToker @toponlinefinds says this three-barrel hair waver is her new obsession. She finds it super easy to use and was able to style her entire head of hair in only 5-10 minutes. It gives a natural beachy wave.
Buyers Love This False Lash Effect Mascara, and It’s Under $5!
More than 100,000 Amazon buyers rate this False Lash Effect mascara 4.5 stars. It’s a hit on TikTok, too, where @alessa.miki features it among her Top Three Products Under $15 for Makeup Beginners.
This Liquid Lipstick From Kat Von D Goes on Smooth, Has a Matte Finish and Lasts All Night
I found this matte liquid lipstick in @karajewel’s TikTok video Five Fall Beauty Products That Are Going to Save Your Life. She says it’s her favorite she’s ever tried. “It lasts all night, and it’s super pigmented.”
This Nourishing Hair Treatment Rates 4.6 Stars by More Than 50,000 Amazon Buyers
I found this nourishing hair mask on @poppymae.makeupartist’s TikTok. “This is the best hair mask for damaged hair,” she says. “It will bring all your split ends back to life.”
This Hydrating Gentle Cleanser Is Affordable and Does a Great Job
This moisturizing gentle cleanser is a professional beauty product at an affordable price. TikToker @phithegoldenskin evaluates it in her video covering affordable skincare products. The verdict: It cleanses well and is hydrating.
Thank You, TikTok, for Showing Me This Lighted Magnifying Makeup Mirror That I Use Every Day
TikToker @reneemleblanc first introduced me to this lighted magnifying makeup mirror, which is a must-have. It’s got sections for 1x, 2x, 3x, and 10x magnification, and 21 LED lights built-in. It’s got adjustable brightness, a tri-fold design, and comes in white, gold, and rose gold.
Choose From 37 Different Skin Tones With This Matte + Poreless Liquid Foundation
I came across this matte + poreless liquid foundation on @mariserandall’s TikTok, and I’m so glad I did. I love the no-waste pouch it comes in. It’s great for normal-to-oily skin types, has a lightweight feel, and comes in 37 skin tones.
Instant Age Rewind Concealer Is More Popular Than Even Prestige Brands, at a Third the Price
This multi-use concealer is a bestseller on Amazon and throughout the U.S. I use it and like it, so I was excited when @amberlovesmystery’s TikTok video turned me on to the line’s brightener. She says it’s supposed to be an exact duplicate of the popular MAC brightener, so I have to try it. My order is on the way!
Get the Full Fan Effect With This #1 Selling Mascara
TikToker @poppymae.makeupartist has a refreshingly simple approach to rating beauty products: yes or no. This mascara got the thumbs-up. It’s no surprise since it’s an Amazon bestseller with more than 40,000 4.5-star reviews. It gives your lashes the full fan effect, and it comes in six shades.
Massage Your Scalp and Lather-Up That Shampoo With This Soft Silicone Scalp Brush
TikToker @rankandstyle features this shampoo brush in her Best Amazon Products Under $10 video. It’s got soft but firm silicone bristles to massage your scalp and lather your shampoo. There’s a handy grip to hold it by, and you can choose from four color options.
Cool, Revitalize, Brighten and Firm Your Eyes With These Eye Serum Masks
I came across these eye serum masks on @glowwithava’s TikTok. Before putting on her sunglasses and face mask, she pops on these eye serum masks and a lip mask. Because her face will be covered up, she can enjoy a nourishing spa treatment while out running errands. Sneaky smart!
This Creamy, Smudge-Proof Lipliner Has a Built-In Sharpener and Comes in 14 Colors
“This looks like Charlotte Tilbury’s Pillow Talk, but at a fraction of the price,” says @kristinazias in her TikTok video Five Beauty Drugstore Must-Haves. That’s how I discovered the Maybelline Color Sensational lipliner, which I love.
This Travel Makeup Bag Has Compartments to Store It All, Plus a 4.7-Star Rating — for Under $20
I found this makeup bag in TikToker @ellaprettyblog’s Favorite Amazon Beauty Products video. It comes in seven different colors/patterns and has removable dividers that let you customize the space to suit your needs.
This Amazon 4.6-Star Eyebrow Pencil Has a Fine Tip and Comes in Eight Colors
I love the NYX line of beauty products because it hits that sweet spot of affordable + effective. @hannahwiththelipstick features this micro brow pencil in her TikTok video Affordable Beauty Products You Didn’t Know You Needed. The fine point gives you a lot of control, she says, which helps in creating eyebrows that look natural.
Nourish Your Skin, Hair and Nails With Antioxidant-Rich Rosehip Oil
I spotted this rosehip oil in TikToker @teresalauracaruso’s Amazon Skincare Must-Haves video. It’s an all-natural anti-aging moisture treatment for the face, hair, nails, and more. Rich in antioxidants and essential fatty acids, it restores elasticity and softens wrinkles and fine lines.
Protect and Revive Damaged Hair With This Extreme Bleach Recovery Cream
TikToker @briannaxliv describes the REDKEN Extreme Bleach Recovery system as a “liquid bandaid for your hair.” Check out her Splurge-Worthy Beauty From Amazon video for more on how it “literally saved my hair from breaking at the ends.”
This Two-Piece Set of Silicone Mats Makes It Easy to Scrub Your Makeup Brushes Clean
TikToker @dannaed_ includes a cleaning mat like this one among her beauty must-haves under $12, noting that it’s small but practical and efficient. You get two mats for $6.99. They’re made of food-grade silicone and have a variety of textures to aid in scrubbing residue off your makeup brushes and sponges.
This Ceramic Rotating Curler Gives You Gorgeous Ringlets With Little Effort
Check out TikToker @alessa.miki using this rotating curler to get bouncy, beautiful results. The ceramic barrel does the work for you, pulling your hair into a heated spiral. More than 10,000 Amazon buyers rate this clever gadget 4.4 stars.
This Makeup Brushes Cleaning System Spins Your Brushes in Cleaning Solution and Gets Them Looking Like New
You’ve gotta see this makeup brush cleaning system in action! Check out @toponlinefinds TikTok video, which is where I discovered this little miracle. The before and after pics of dirty makeup brushes will blow your mind!
Remove Peach Fuzz and Shape Eyebrows With These Mini Wand-Style Razors
I’ve seen these eyebrow razors all over TikTok. @dannaed_ says they help exfoliate, get rid of peach fuzz, and shape eyebrows. Amazon buyers rate them 4.7 stars! And you get 12 of them for under $7.
Refresh and Hydrate Your Under-Eye Area With This Cute Little Panda
I love how this little panda eye stick keeps my eyes feeling fresh and clean, even when I’m wearing makeup. Thanks to TikToker @mireyarios’s Five Cool Beauty Products on Amazon for the heads-up.
Save Money and Be Good to the Environment With Reusable Cotton Rounds for Makeup Removal
I use cotton rounds every day to remove makeup and wash my face. And it’s a big waste, not to mention the expense. @maxieelise TikTok video on money-saving Amazon beauty products offers a great suggestion: washable cotton rounds that you can reuse again and again. You get 16 bamboo cotton rounds in a pack, and you can choose from several different colors. Plus, you get a laundry bag to wash them in.
This Volumizing Hot Air Brush Is One of TikTok’s Most Raved-About Beauty Products
There’s really nothing like seeing videos of this hot air brush in action! It transforms you into one of those “don’t hate me because I’m beautiful” women from the TV commercials. It’s no wonder it made @rankandstyle’s Top 10 Best TikTok Products of 2020.
This Indian Healing Clay Is Called “The World’s Most Powerful Facial”
I’ve heard of this Indian healing clay before. It’s a big hit with Amazon buyers, earning 4.6 stars on 37,000 reviews. But after watching @christaallen’s TikTok, I finally decided I needed to try it myself. “This mask lives up to the hype when made with apple cider vinegar,” she says.