Vegans across the globe have tweeted their anger at the recent Hyundai Super Bowl advert that compared a vegan dinner party to root canal surgery, jury duty, being stuck in the middle seat on a plane and having 'the talk' with your teenage child.
Starring Jason Bateman, this commercial was supposed to promote how enjoyable purchasing a Hyundai vehicle is but viewers were much more concerned with the brand's blatant mocking of vegans.
Although some were just as fast to jump to the car manufacturer's defence and state that those who complained should get a life and a sense of humour.
Check out the video for yourself and decide if you think Hyundai are vegan-bashing or if our plant-eating friends are just too sensitive.
There are around 1.6 million vegans in the U.S. and 540,000 in the UK.
It can be a very healthy lifestyle choice.Any diet that advocates eating lots of fruit, vegetables and plant-based foods is got to be a good thing right? Yes, but beware, becoming a vegan doesn't automatically make you healthy. It is possible to eat an unhealthy vegan diet, rich in processed foods.
Miley Cyrus is very vocal about her support for veganism.
But for some reason vegans still get mocked mercilessly.Apparently vegans sit around eating grass all day and pushing their extremist lifestyle onto others. Don't even get us started on them ordering food in a non vegan restaurant!
Piers Morgan is a known hater.
Vegan sausages, from freshly skinned vegans https://t.co/GJWbPiTVLd— Piers Morgan (@Piers Morgan)1549111658.0
American chef Anthony Bourdain didn't particularly like them either.
“Vegetarians, and their Hezbollah-like splinter faction, the vegans ... are the enemy of everything good and decent… https://t.co/m5HmJLJDPg— Jason Young (@Jason Young)1543766483.0
Some even want to kill them.
William Sitwell meets the woman who called him out for 'vegan-killing' comments: This time I'd 'gone too far' https://t.co/4QDx0xGFy2— Bee Morgan (@Bee Morgan)1546940171.0
But why all the hate?
And comparing meat eaters to child abusers will not do any good either.
An ad from PETA suggested that “feeding kids meat is child abuse” @peta I have a few questions....— The Wellness Warrior 🕊✨ (@The Wellness Warrior 🕊✨)1543848909.0
Some people just fear the unknown.Veganism is quite a dramatic lifestyle change and some people just can't imagine a life without burgers and bacon.
But whether you are a vegan or not; should brands be mocking any lifestyle choice?Surely companies want people from all walks of life to buy their products? Alienating any group means you will make less money doesn't it?
But that is exactly what Hyundai did with their recent Super Bowl ad.This controversial ad showed Jason Bateman as an elevator operator delivering people to horrible and unpleasant experiences. One being a vegan dinner party.
PETA were quick to tweet their feelings on the matter.
ICYMI: The trend of 2019 is taking the elevator UP to vegan dinner parties (& an Earth, heart, & animal-friendly li… https://t.co/xXf7wIJAhU— PETA (@PETA)1549237691.0
What about sustainability Hyundai?
Stupid move Hyundai. The world is going #vegan and all of the world's biggest organizations say we need to cut mea… https://t.co/Vgs4ybTaB3— Respectful Living Ⓥ (@Respectful Living Ⓥ)1549065183.0
Would people find it so funny if it played out like this?
@Adweek Here; I fixed it. #Hyundai #vegan #superbowl https://t.co/LfvYqzMYtp— Molly Elwood (@Molly Elwood)1549255411.0
Have Hyundai just alienated the future generation?
Yep, @Hyundai, no one likes vegans or vegan food. Way to show you're tuned out of the future and don't care about t… https://t.co/RYTAqkqzDC— Molly Elwood (@Molly Elwood)1549237953.0
They are losing customers left, right and centre.
@VolvoCarUSA Hey. Used to own Volvo. Went to @Hyundai for years. Now their superbowl made fun of vegans. Ready to s… https://t.co/KQlopPsbIs— Bob Garner (@Bob Garner)1549238750.0
Another unhappy (or maybe just hangry) vegan.
How stupid is @Hyundai for alienating #vegans who will live longer, to buy more cars? One of the fastest growing po… https://t.co/MUhq0ln0Fj— Jennie (@Jennie)1549238376.0
And what's with the beetloaf bashing?Beetroots are sweet, tasty and delicious. Although to be fair, Hyundai have made the dish look as about as appetizing as a wet, purple sponge.
I mean it's even in the name!
Some quick damage control by Hyundai.
@jackibmoore @RepresentPledge We actually like vegan food. That guy just wasn't a fan of beetloaf.— Hyundai USA (@Hyundai USA)1549241752.0
Then some major sucking up.
@CJMoss007 We actually really enjoy vegan food. Does your son have any good recipes that we can try?— Hyundai USA (@Hyundai USA)1549236634.0
But some people genuinely found it hilarious.Luckily for Hyundai some people got the joke. To be fair you might not look forward to a vegan dinner party if you are not vegan as much as a standard meat and two veg one.
And others think the world is too damn sensitive.
C'mon! SMDH! Vegans are offended by the Hyundai ad from the Superbowl?! Get a life people!! It's just a joke stop b… https://t.co/PNLEOemxeU— superseedyb (@superseedyb)1549263567.0
And why is it only vegans complaining?
I'm also waiting for the American Dental Association, courthouses, and airplane companies to be offended by the Hy… https://t.co/NOsLNFYTTz— superseedyb (@superseedyb)1549279972.0
But at least Bateman saved the day for some.
Well, @Hyundai, it’s entirely possible you’ve annoyed some dentists and #vegans. But, I like @batemanjason, so at l… https://t.co/9DjEMiTwwr— Susie D. (@Susie D.)1549237884.0
So apparently vegans are weirdos.
@peta @Hyundai I'm down for great treatment of animals, but the commercial is just fun for the Superbowl. This worl… https://t.co/InFFJuDpuF— ThebestPorkchop (@ThebestPorkchop)1549268230.0
You can't argue with Morpheus.
To all the vegans who are currently outraged and offended over the Hyundai superbowl ad...a life lesson. https://t.co/85UpeJ8DKU— Only Advice Animals (@Only Advice Animals)1549263403.0
And some wanted to know why Hyundai brought the brilliant Jason Bateman into this sh*tstorm?
@Hyundai Who’s paying you the dairy industry lol...y’all are thirsty, drinking that vegan hater-aide. And dragging… https://t.co/UUbZXpbsgB— veganshani (@veganshani)1549251494.0