Many of us tend to forget about the monopoly that Mark Zuckerberg holds over the majority of social media platforms. Alongside Facebook, which is likely going to go down in history as his greatest achievement, he also holds two of the other most popular social media apps out there. In 2012, Facebook acquired the photo-sharing app and influencer gold dust, Instagram. They followed this purchase with cross-platform messaging service, WhatsApp, in 2014.
But WhatsApp's connection to Facebook is causing huge problems for the app - as its latest update proves.
Facebook is really the original social media giant.Founded in Cambridge, Massachusetts, in 2004, it is considered one of the Big Four media giants alongside Amazon, Apple, and Google.
For a long time, it dominated the internet.In the early '00s, pretty much everyone was a Facebook addict, spending hours writing on one another's walls and "poking" each other.
The founding of the platform has become something of a legend.The 2010 biographical drama movie, The Social Network, told the story of how the company was founded by Harvard student, Mark Zuckerberg. The movie starred Jesse Eisenberg, Andrew Garfield, Armie Hammer, and Justin Timberlake.
Over the years, Zuckerberg has proven himself to be a shrewd businessman.And one of the areas in which the Facebook empire has truly excelled in is through clever choices of acquisitions.
In April of 2012, Facebook acquired Instagram.The purchase cost one billion dollars and was one of the most expensive social media spends to date. But it's clear that it paid dividends, as Instagram has only grown in popularity since 2012.
And that wasn't their only smart buy.In 2014, Facebook acquired chat platform, WhatsApp, for a whopping nineteen billion dollars. Woah.
But there's something weird about this trio of platforms.
The fact that three of the most used apps out there are connected is concerning to some.
We share basically everything with these three apps.
Which means they know way too much about us.
Zuckerberg owns our souls!
Which has led many to want to eschew his social media empire.
Millions have abandoned the app this week due to privacy concerns.
Many believed the new update would share data with Facebook.
"There's been a lot of misinformation causing concern and we want to help everyone understand our principles and the facts," WhatsApp wrote.
"This means we will always protect your personal conversations with end-to-end encryption, so that neither WhatsApp nor Facebook can see these private messages."
"It's why we don't keep logs of who everyone's messaging or calling. We also can't see your shared location and we don't share your contacts with Facebook."
"With these updates, none of that is changing. This update does not expand our ability to share data with Facebook."
But it seems for many, the damage is already done ...